DoorDash Expands Alcohol To-Go Services
DoorDash announces expansion of alcohol delivery at GroceryShop (or as Jason Goldberg referenced it as ‘BoozeShop‘), along with Target’s presentation about the expansion of their alcohol delivery and pickup. According to a recent Nielsen report, alcohol is the fastest-growing e-commerce vertical across all consumer packaged goods
While we are talking about alcohol, traditional beer brands are Pushing the Boundaries of Beer into the incredibly hot hard seltzer market with beer seltzer.
The ‘beer seltzer’ market is growing exponentially, according to IRI the category defined as “beer seltzer centric” was only $30.5 million in multi-outlet in 2016. In the 52 weeks ended this past Aug. 8, sales totaled a whopping $4.48 billion!
Other, non booze related, stories that caught our eye.
Rodney McMullen, the CEO of Kroger, was a keynote at GrocreyShop 2021 said Kroger is seeing its digital efforts pay off as the grocer retains shoppers within its ecosystem.
He went on to say, “We’ve always had the theory of it, but it was the first time we had a true data point that the customer really did switch from one to the other in a totally seamless way.”
Regarding the increasingly crowded Retail Media space, where Kroger was an early entrant he said Kroger is going to stay ahead of the curve and continue it’s customer first approach saying, “we’re not going to advertise Coke to Pepsi customer, and vice versa, because that doesn’t do us any good,” he said. “I’m sure we can get revenue from it, but we’re really trying to figure out a way where all boats rise.”
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