Media & Marketing

Articles about marketing and media in retail. (owned, earned and bought media)

  1. Media & Marketing

The Allergy Skin Test Market: 5 Essential Insights for 2024

An allergy skin test is a method to find out if you are allergic to specific substances. During the test, a small number of possible allergens (like pollen, pet dander, or certain foods) are applied to your skin. If you’re allergic, you might notice a reaction such as redness or itching at the test site. […]
< 1 min read
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  1. Media & Marketing

What Brands Should Know About 2024 Ecommerce Growth Drivers DSI

“Ecommerce is not dead.” — Russ Dieringer, Founder and CEO, Stratably Ecommerce experienced a massive boom during the pandemic, but as stores reopened and life returned to normal, the prevailing wisdom within the retail industry was that ecommerce wouldn’t continue to be a major growth engine for brands. That notion was way off base, according […]
8 min read
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  1. Media & Marketing

Are Queues Really a Good Thing?

Few signs of success are as glaringly obvious for retailers as a queue forming outside your door. For many it’s a dream come true. But does a queue always spell success? I’ve spent my entire adult life working in retail and hospitality, from a Wafflemeister in London to hundreds of currency exchange spots worldwide. My […]
3 min read
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  1. Media & Marketing

Retail Technology Show grows number of senior level retailers and retail decision-maker visitors in 2024

As well as increasing overall visitor head count by +28% year-on-year, Retail Technology Show (RTS) reports that the number of senior, decision-making retail attendees also grew in 2024, with over eight in ten visitors in senior level roles. Last month, RTS delivered its biggest ever showcase, with almost 400 tech exhibitors on the show floor and […]
2 min read
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  1. Media & Marketing

History and Special Promotions of Mother’s Day

Mother’s Day, is celebrated across the globe, with its current roots tracing back to the United States, where it is observed on the second Sunday in May. In the Middle Ages, people return to visit their original home parishes and their mothers on Laetare Sunday, the fourth Sunday of Lent. This tradition evolved into Mothering […]
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  1. Media & Marketing

Why Timber Crates Are The Smart Choice For Your Retail Shipping Needs

The retail industry covers many items you can’t live without—from the food you consume to the devices that make your life convenient. As such, it’s one of the highest-earning sectors worldwide. This wouldn’t have been possible without technologies and the ease of shipping. And this is where timber crates reign supreme. Industry estimates show that […]
3 min read
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  1. Media & Marketing

ALDI’s Consumer Focus: A Game Changer in the Grocery Industry

  ALDI, a renowned global grocery brand, has been making waves in the grocery industry with its aggressive expansion plans has left success clues for all retailers to follow. The company’s unique marketing strategy and relentless focus on customer value have been instrumental in its rise to prominence. Steven Johnson Grocerant Guru® at Tacoma, WA […]
3 min read
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  1. Media & Marketing

Revolutionizing Healthcare: How Plastic Packaging Transforms Medical Products

In recent decades, plastic has played a transformative role across various industries, but its impact on healthcare stands out. As healthcare advanced rapidly, plastic became the go-to material for making essential medical items. From everyday items like blood bags and disposable syringes to more complex devices like prosthetics and heart valves, plastic has had a […]
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  1. Media & Marketing

Amazon to Launch Ireland Online Store in 2025

Amazon, which already has a significant physical presence in Ireland via the Dublin fulfillment center it opened in 2022, will now have a country-specific online presence on the Emerald Isle. The ecommerce giant will launch Amazon.ie next year, offering a localized shopping experience and promising a selection of more than 100 million products — including […]
2 min read
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  1. Media & Marketing

Italian job for autonomous store technology firm Sensei as Conad opens Grab and Go store in Trento

Sensei, a Portugal-based provider of autonomous store technology, has announced a deal in the Italian market with the opening of the country’s second autonomous supermarket. Located in the historic centre of Trento, Conad’s new neighbourhood store TuDay Prendi & Vai promises a faster and more convenient shopping experience without the need to queue or scan […]
3 min read
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  1. Media & Marketing

CVS survey shows rise in mental health concerns

WOONSOCKET, R.I. — A recent CVS Health/Morning Consult survey found that a majority of adults have significant concerns about their mental health. The survey found: Two-thirds (65%) of adults have experienced concerns about their own mental health or the mental health of their friends and family, which is up six percentage points from 2022 and […]
3 min read
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  1. Media & Marketing

Holy Ecommerce! WB Invites Shoppers into the Luxurious World of Bruce Wayne with New ‘Retail Storytelling’ Experience

Warner Bros. Discovery Global Consumer Products has created a luxury brand ecosystem that will immerse customers in the world of billionaire Bruce Wayne, Batman’s civilian alter ego. The story-driven Wayne Enterprises Experience, supported by a digital marketplace, features top brands from a range of categories curated throughout the experience, inspired by the Batman IP and […]
2 min read
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  1. Media & Marketing

Why Mobile Ordering Wins: Ditching the Kiosk for a Smoother Experience

  Once again, the Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has his view on the value that speed of service has in the minds-eye of the consumer. While self-serve kiosks have become increasingly common, mobile and online ordering platforms offer a range of advantages that make them the preferred choice for […]
4 min read
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  1. Media & Marketing

Growing Value and Loyalty — Not Just Revenue —Through Subscriptions 

Last month, Target made headlines when it launched its Target Circle 360 membership program, a paid extension of its existing Target Circle Rewards program. While media coverage notes that the recurring revenue generated by a subscription program could help mitigate Target’s recent trend of declining sales, it’s also a real-time case study for how retail […]
3 min read
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  1. Media & Marketing

Could AI Be Your Next Stylist? Consumers Are Ready

Keeping up with nanosecond social media trends is a never-ending challenge for retail brands and shoppers. In addition to responding to these fast-paced microtrends, merchandisers face increased pressure to incorporate cutting-edge personalization techniques that drive authentic shopping experiences and cultivate brand loyalty. So, what’s the answer to remaining innovative and on-trend in 2024? According to […]
3 min read
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  1. Media & Marketing

U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections

The IAB U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2026. Key takeaways: After years of double-digit increases, 2023’s overall challenging […]
< 1 min read
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  1. Media & Marketing

Marketers And The Value-Action Gap Myth

One of the biggest marketing myths is that people often fail to shop in line with their values. People always act in accordance with their values. There is no such thing as a value-action gap. Only a gap in what marketers know about people’s values. Marketers only lodge this complaint about social values. It baffles […]
4 min read
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  1. Media & Marketing

2X Your Product Visibility on Amazon Through Variations & Virtual Bundles

​Amazon Variations and Virtual Bundles are two critical elements to leverage when building your Amazon catalog and optimizing your PDPs (product detail pages); however, they’re often misunderstood or improperly implemented, causing serious issues for sellers. A variation and virtual bundling strategy helps to simplify the shopping experience for your customers which in turn can drive […]
4 min read
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  1. Media & Marketing

Solving Access Barriers in Biomarker Testing: 5 Tips for Manufacturers

Today’s guest post comes from Hannah Baxter, Associate Partner at The Dedham Group; Jen Klarer, Partner, Head of Cell & Gene Therapy at The Dedham Group; and Carolyn Zele, Advisor, Solution Consulting at MMIT. The authors discuss the access barriers facing patients who need biomarker testing. They discuss five ways manufacturers can prevent these barriers […]
2 min read
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  1. Media & Marketing

Pharmacy Automation Market: Key Players, Emerging Startups and FAQs

Since the COVID-19 pandemic, the pharmaceutical industry began to see more reasons to reduce handling errors and boost service delivery. After years of research and development, pharmacy automation was the answer. Pharmacy automation involves the automated processes of distributing, sorting, packaging, and counting prescription medications. It serves various purposes in a pharmacy, like increasing efficiency, […]
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  1. Media & Marketing

Five Point of Sale (PoS) trends this 2024

Point of Sale (PoS) systems are crucial for efficiently managing business operations, enhancing customer service, and ensuring accurate sales tracking and data collection. They refer to the combination of software and hardware merchants use to conduct sales transactions. Essentially, they’re the modern replacement for traditional cash registers but are significantly more advanced.  They’re designed to […]
3 min read
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  1. Media & Marketing

Could AI Be Your Next Stylist? Consumers Are Ready

Keeping up with nanosecond social media trends is a never-ending challenge for retail brands and shoppers. In addition to responding to these fast-paced microtrends, merchandisers face increased pressure to incorporate cutting-edge personalization techniques that drive authentic shopping experiences and cultivate brand loyalty. So, what’s the answer to remaining innovative and on-trend in 2024? According to […]
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  1. Media & Marketing

Sam’s Club Expands Store Rollout of AI-Powered Exit Tech

Walmart-owned Sam’s Club says it’s turning to artificial intelligence to speed up its own exit technology. Instead of requiring store staff to check members’ purchases against their receipts when leaving the store, Sam’s Club customers who pay either at a register or through the Scan & Go mobile app can now walk out of the […]
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