CHICAGO – A “quick pulse survey” from Numerator provides some hints at where Bed Bath & Beyond customers will shop for home goods and personal care items after the retailer shuts all of its 360 Bed Bath & Beyond and 120 Buy Buy Baby locations by the end of June.
The market-research firm said it contacted 500 “verified BB&B shoppers” on April 24 to find out how they feel about the Bed Bath & Beyond’s bankruptcy and where they intend to shift their spending.
Among the survey’s findings:
• Asked where they are most likely to shop for merchandise they would have bought from Bed Bath & Beyond, 68% of respondents identified Amazon, 58% named Target, 48% named Walmart and 34% identified Home Goods. Other retailers likely to pick up some business from ex-BB&B shoppers include Macy’s, Wayfair, Crate & Barrel, Williams Sonoma and Overstock.
• For kitchen and dining products, the BB&B shoppers said they were most likely to rely on Target (56%), Amazon (55%), Walmart (49%) and Home Goods (33%) once Bed Bath & Beyond is no longer in business.
• For home décor items, the quick pulse respondents identified Target as their most-likely destination once their BB&B store is closed.
• For health and beauty items, Target is likely to get more than two-thirds of the business from ex-BB&B shoppers. About one-sixth of the spending is likely to go to Macy’s, according to the survey.
• Target is also in line to pick up the majority of the spend on bedding products from BB&B shoppers looking for alternatives, with Amazon, Walmart and Home Goods also benefitting.
• Sixty-one percent of surveyed BB&B shoppers told Numerator they are upset about the pending closures, with 20% saying they are very upset. About a third expressed indifference.
• When asked why they shop at Bed Bath & Beyond, respondents identified product selection (59%), deals (56%), prices (31%) and store proximity (28%).
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