1. Department: Consumer Durables

Walmart teams with Jessica Simpson on apparel line

BENTONVILLE, Ark. — Walmart is collaborating with celebrity Jessica Simpson’s apparel brand on a new collection of women’s clothing, swimwear and jewelry, including many items designed exclusively for Walmart.

“I am so excited to partner with Walmart to bring our collection to a whole new group of dynamic and beautiful customers,” said Jessica Simpson. “Walmart is an incredible one-stop shop and allows us to further expand our mission to help every woman feel her absolute best and most confident in fashion and accessories that are on-trend, while still being classic and affordable.”

The Jessica Simpson collection includes 100 items across women’s and plus fashion, swim and jewelry, priced from $7.96 – $38, with most items under $30. Aligned with Jessica’s ethos to offer fashion for all body types, the collection ranges in size from XS – 4X in sportswear and XS – XXL in swimwear. Collection highlights include:

  • Cool classics mixed with garden florals and a Cali-boho vibe: Pieces across the line are influenced by Jessica’s Texas roots and California’s eternal summer energy to build a versatile, easy to wear spring and summer wardrobe. Examples include Jessica Simpson Beloved High Waisted Shorts ($19.50), Jessica Simpson Uptown Jean Jacket ($29.50), Jessica Simpson Doria Halter Tie Top ($19) and Jessica Simpson Flare Cap Sleeve Dress ($29).
  • Swim essentials fit for any pool party or summer vacation: Designed exclusively for Walmart, highlights from the swim collection include Jessica Simpson Swimwear Ruched Skirt Coverup ($16), Jessica Simpson One Shoulder Printed Bikini Top ($22) and Jessica Simpson Mid-Rise Printed Bikini Bottoms ($18).
  • Jewelry that completes the look: The new collection has some of the brand’s best sellers, including Jessica Simpson Twisted Layer Hoop Earrings ($7.96), Jessica Simpson Butterfly Layer Necklace ($8.96) and Jessica Simpson Crystal Cross Necklace ($8.96).

“Our mission is to be the customer’s first choice for fashion by offering great style at an incredible value, and we’re excited that the new Jessica Simpson collection delivers on that mission in an authentic way,” said Ryan Waymire, Senior Vice President of Fashion, Women’s Group, Walmart U.S. “Jessica’s trademark Texas charm and highly coveted personal style is reflected across this beautiful collection, and we know customers are going to love it.”

The Jessica Simpson collection will be available to shop on Walmart.com and in more than 800 stores across the country, with seasonal drops throughout the year.

The post Walmart teams with Jessica Simpson on apparel line appeared first on MMR: Mass Market Retailers.

View Original Article
Do you like MMR's articles? Follow on social!