CNBC reports on a new survey from direct-to-consumer analytics firm ESW saying that more than “27% of millennials plan to spend ‘significantly more’ online and less in-store this year … 73% of millennial survey participants said they plan to spend ‘the same or more’ online this year … In all, only 15% of millennials said they planned to spend less online in 2023.”
It is, the survey suggests, at variance with the broader post-pandemic trends, which have many shoppers retreating from the Covid-era e-commerce habits and returning to bricks-and-mortar stores.
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