1. Technology & Innovation

Retail technology veteran Steven King departs Seasalt to take on Group IT Director role at Dormole

UK-based Dormole, whose brands include Toolbank, Forgefix and Faithfull Tools, has appointed Steven King as Group IT Director.

He joins from Seasalt where he held the role of Director of Technology.

His CV also includes stints at Kurt Geiger (as Head of Technology) and Travis Perkins (as IT Development Manager).

In a LinkedIn post, King said: “I am delighted to announce that I’ve joined Dormole as Group IT Director this week.”

“Based in the Toolbank offices in Kent, I’ve had a great first few days meeting the teams and learning about the Dormole businesses.”

Brave Bison

Cornish lifestyle clothing brand Seasalt recently selected Brave Bison to handle its paid social with the aim of increasing reach and awareness while supporting sales.

The appointment followed a competitive pitch process managed by intermediary, Go! Network.

Seasalt was looking for an agency partner to grow its online presence as part of an international expansion strategy, which includes opening stores in the US this year and beyond.  

Brave Bison will be responsible for increasing brand awareness and upper funnel activity for key social platforms, Facebook, Instagram, and Pinterest, as well as aligning this activity with organic paid social strategies. 

The company will also provide guidance on how Seasalt can expand its social channels further, such as via TikTok, to deliver increased engagement across all channels. 

Brave Bison will work and collaborate with Seasalt’s team and provide creative support and advice on utilising AI in its campaigns. 

The first campaign went live in March. 

Catherine Roberts, Director of Growth Marketing, Seasalt, said: “Seasalt has ambitious plans, and although there have been great improvements in the channel in recent years to keep up with innovation and changes that have taken place across platforms, we know there is still a lot of potential, alongside efficiencies, that can be made to support future growth.”

“Brave Bison came to the table with great creative ideas and; more importantly, it didn’t feel like an account audit. There was a true long-term vision.”

Hannah Kimuyu, Managing Director – Performance, Brave Bison, said: “Seasalt already has a great emotional connection with customers. Our job is to extend the warmth it conveys across its channels into a paid social strategy with a difference.”

“We look forward to bringing the brand’s creativity and Cornish heritage to the US and new international markets in 2024 and beyond.”

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