https://blog.globalwebindex.com/

GWI (Global Web Index)'s articles

  1. Shopper & Customer
The rising cost of living is wreaking havoc with consumer spending. And as food, transport, and energy prices continue to rocket, consumers aren’t the only ones cutting back. Tesla recently announced mass layoffs, while buy-now-pay-later giant Klarna has cut 10% of its staff. We see a clear consumer dilemma in our Zeitgeist data – between […]
  1. Shopper & Customer
In 1994, a 24-year-old programmer named Lou Montolli wrote a document describing how an internet browser could store data to remember that Wile E. Coyote had ordered a rocket launcher from the Acme Corporation. This was the first ever description of a “persistent client state object” – better known as a cookie.  Cookies are used […]
  1. Shopper & Customer
We live in a confusing time. Consumers want to do their bit for the environment, save a buck, and make up for lost time during the pandemic. Some sustainable behaviors picked up speed during Covid, but out of necessity – with air travel at a standstill and very few places to go, many opted for […]
  1. Data & Insights
If there’s one rule that proves the importance of psychographic research, it’s this: Individuals who fall into the same demographic or behavioral group don’t always fall into the same psychographic group. And when the aim of marketers is to fully understand who their audience is and what drives them, using demographics and behaviors alone for […]
  1. Media & Marketing
A ten-year-old YouTuber, with a subscriber count running in the tens of millions, recently created an interactive world for his fans to hang out in on Roblox. If you want clues into what makes Gen Alpha unique, that’s not a bad place to start. More than any other generation, Gen Alphas are reimagining what’s traditionally […]
  1. Data & Insights
On the surface, self-service audience insights can seem a real turn-off for corporate companies. Why bother with audience tools when you’ve got a trusty analytics team, first-party data, consultancy hours, and supporting agencies all on hand? By all means, this is a valuable pool of insight that businesses should always make the most of. But […]
  1. Media & Marketing
The 2022 Oscars has left us with a lot to discuss in its wake. Not only did we witness the infamous slap, but we also saw CODA win best picture. This marked an industry first, presenting Hollywood’s top award to a streaming service – but the move left many divided, with some industry players feeling […]
  1. Data & Insights
In 2019, independent advertising agency Terri & Sandy pushed Omnicom’s Merkley & Partners aside. It proudly won Ferrero USA’s Nutella account. In the same year, Unilever’s Seventh Generation shifted its creative account from MDC’s 72andSunny to Portland-based, indie agency Opinionated. And Kraft Heinz has been winning campaigns with its independent agency Mischief @ No Fixed […]
  1. Media & Marketing
When Covid hit, many of us turned to binge-watching shows, playing Animal Crossing, or getting lost in a podcast. Two years in and people are starting to rebuild their lives and routines. Some people might be back in the office full-time, while others might have adopted hybrid working, or a permanent WFH situation.  As people […]
  1. Media & Marketing
Al Ries, the American marketing guru famously says, “Marketing is not a battle of products, it’s a battle of perceptions.” And he’s right. But successfully shifting consumer perceptions in today’s media landscape is no easy feat.  Fast-moving consumer trends are urging marketers to be bolder in their approach, sparking more data-led campaigns and more audience-centric […]
  1. Channel: Mass
If you enjoyed a few games of Among Us during the pandemic, chances are you downloaded Discord as well, sharing your theories and coordinating your in-game movements over voice chat.  The growth of gaming in the last two years has boosted Discord, increasing its user count by 13% in the last year – the 3rd […]
  1. Media & Marketing
Dubbed by some as “Generation Covid”, the attitudes and behaviors of today’s kids and tomorrow’s consumers will inevitably be shaped by the pandemic.  In the same way millennials were uplifted by the election of the first biracial president of the US, and how Gen Z grew up during the Great Recession, Gen Alpha is also […]