https://blog.globalwebindex.com/

GWI (Global Web Index)'s articles

  1. Shopper & Customer
As fashion designer Stella McCartney once said: “The future of fashion is circular: it’s about making clothes last longer and creating value beyond the first wear.”  In recent years, this vision has become more than an ideal; it’s transforming the fashion industry as we know it. Unlike fast fashion, which prioritizes quick production and disposal, […]
  1. Data & Insights
Unless you’ve been stranded on a desert island for the last few years you’re probably aware that AI market research tools are transforming the way businesses uncover and interpret consumer behavior. The ability to streamline complex processes, analyze vast datasets, and deliver actionable insights in real time mean these tools are the smart way to […]
  1. Retailer Media
In today’s digital world, the way we shop is constantly evolving, and so are the ways brands reach consumers. Enter stage right: retail media networks – data-driven advertising spaces within online shopping platforms that help brands reach consumers at the point of purchase.  But what exactly are retail media networks, and why are they becoming […]
  1. Data & Insights
In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies. We caught up with Dominique Batiste, Senior Group Manager of Market Research at Eventbrite, to get her thoughts on privacy, experiences, and personalization. Tell us a bit […]
  1. Shopper & Customer
In the fast-paced world of strategic planning, understanding consumer trends and behavior is essential. Market segmentation analysis is a powerful way to categorize consumers into distinct groups, helping you better understand their specific needs and craft more tailored marketing strategies.  In this blog, we’ll answer: What is market segmentation? What are the benefits? What types […]
  1. Shopper & Customer
Retail industry trends are moving faster than viral skincare on TikTok Shop. With more ways to shop than ever before, retailers need to find new methods to deliver against consumers’ ever-changing expectations. Brands need the latest in consumer trends to know what their audience are buying right now, and what the major shopping trends to […]
  1. Shopper & Customer
Let’s talk about our little friend, content marketing. We’re sure you’ll agree that a content marketing strategy is something every brand needs, but getting it right is easier said than done. Not every marketing team will take the same approach, but we’ll let you in on a secret – all the best content marketing strategies […]
  1. Technology & Innovation
“Virtual reality is a medium for the extension of body and mind… constructed by the senses and only exists in the minds of users.” You may be thinking this sounds revolutionary, right? But it was actually published all the way back in 1993 by Frank Biocca and Mark Levy. The point we’re making is, like […]
  1. Data & Insights
There’s a lot of debate about what it takes to create scroll-stopping ads and award-winning campaigns, but here’s one truth we’ll always stand by: Market research is the backbone of every successful strategy.  When you know how to do market research, you have the power to understand consumers and make data-led decisions with confidence. Without […]
  1. Shopper & Customer
“What’s the one thing my business needs to do to be successful?” It’s a question asked around the world, at TED talks, conferences, bars, and boardrooms. No matter the size of your business, it’s something everyone wants to know. And the answer boils down to one thing, knowing your customers.  And when we say knowing […]
  1. Media & Marketing
When influencers first burst on the scene it was all about selling products. But as consumer trends evolve, influencers have taken on more diverse roles, and with that, they’re attracting new audiences. So let’s have a look at how influencer marketing is changing: Influencers’ role has evolved As a group, influencer followers are maturing The […]
  1. Shopper & Customer
Brand health tracking is a huge part of business success. With consumer trends moving at the speed of light, it can be tricky to keep up, and even trickier to innovate. But before you can innovate with new products or campaigns, you need to take stock of your brand health, and understand the areas that […]