https://blog.globalwebindex.com/

GWI (Global Web Index)'s articles

  1. Shopper & Customer
Brand health tracking is a huge part of business success. With consumer trends moving at the speed of light, it can be tricky to keep up, and even trickier to innovate. But before you can innovate with new products or campaigns, you need to take stock of your brand health, and understand the areas that […]
  1. Data & Insights
Trying to connect with consumers without using an audience insights platform is like trying to nail jello to a wall. No matter how hard you try, nothing you do will stick.  To stand out in a fiercely competitive market, you need to know who your customers are, what they want, and how they behave.  Whether […]
  1. Data & Insights
So you need an online tool or resource to support your market research and help you understand consumer sentiments – but where do you start? How do you assess the different options? And what even counts as a good tool or resource in the first place? If those questions sound familiar then relax, we just […]
  1. Technology & Innovation
Here at GWI we publish a steady stream of blogs, reports, and other resources that dig deep into specific market research topics. But what about the folks who’d appreciate a more general overview of market research that explains the big picture? Don’t they deserve some love too? Of course they do. That’s why we’ve created […]
  1. Shopper & Customer
Picture this: You’re invited to an event hosted by your male friends in their late twenties. It’s not a birthday party or engagement, or even New Years’. No – it’s a glitter-filled Eurovision party. Passing revelers dressed as ABBA and Conchita Wurst, you sip on non-alcoholic beer and cheers to good times. The winner’s announced, […]
  1. Shopper & Customer
The best marketing in the world won’t move the needle if potential customers shy away at the last moment. One way to avoid this is shopper marketing, a group of tried and true techniques designed to make the last mile of the purchase journey so effortless that potential customers become actual customers. In this blog […]
  1. Media & Marketing
Take a look at a typical “For you” page on TikTok, and the chances are you’ll see clips ranging from dance tutorials and recipes, to highlights from the big football match, movie trailers, and even “Get ready with me for a night out”. That apparently random list shows how TikTok has become a one-stop shop […]
  1. Department: HBC
“Self-expression should have no barriers or limitations.”  That’s Guive Balooch, global head of L’Oréal’s Technology Incubator, discussing inclusivity and accessibility in the beauty industry. It’s a simple statement, but removing the sector’s limitations and barriers is no small feat. Beauty buyers (i.e. those who report buying cosmetics and skincare products regularly or often) want brands […]
  1. Data & Insights
Life’s a pitch. Especially if you’re an agency on a mission to secure your next big client.  Whether you’re trying to win or retain existing business, it all comes down to whipping up the perfect pitch – and this is where GWI’s intuitive market research platform comes into play. You can spend weeks researching, planning, […]
  1. Media & Marketing
The launch of Meta’s new app Threads is a unique moment in the history of social media. Most social networks start from scratch, and their culture evolves over time under the influence of early adopters and users. Threads is different. Helped by an easy integration with Instagram users’ pre-existing social graphs, it had tens of […]
  1. Shopper & Customer
Struggling to ace your media planning? You’re not alone. The challenges can seem endless and the days can seem long – especially when you aren’t seeing results. But don’t feel down. You’re not doing it wrong. You’re just not doing it with GWI.  If the media planning process was easy, every brand would be a […]
  1. Shopper & Customer
What’s one thing every successful brand has in common? An authentic connection with its target consumer that goes beyond just a product or service.  As author Simon Sinek explains, “People don’t buy what you do; they buy why you do it.” That’s where brand purpose comes in. In the simplest terms, brand purpose is a […]