https://blog.globalwebindex.com/

GWI (Global Web Index)'s articles

  1. Shopper & Customer
As fashion designer Stella McCartney once said: “The future of fashion is circular: it’s about making clothes last longer and creating value beyond the first wear.”  In recent years, this vision has become more than an ideal; it’s transforming the fashion industry as we know it. Unlike fast fashion, which prioritizes quick production and disposal, […]
  1. Data & Insights
Unless you’ve been stranded on a desert island for the last few years you’re probably aware that AI market research tools are transforming the way businesses uncover and interpret consumer behavior. The ability to streamline complex processes, analyze vast datasets, and deliver actionable insights in real time mean these tools are the smart way to […]
  1. Retailer Media
In today’s digital world, the way we shop is constantly evolving, and so are the ways brands reach consumers. Enter stage right: retail media networks – data-driven advertising spaces within online shopping platforms that help brands reach consumers at the point of purchase.  But what exactly are retail media networks, and why are they becoming […]
  1. Data & Insights
In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies. We caught up with Dominique Batiste, Senior Group Manager of Market Research at Eventbrite, to get her thoughts on privacy, experiences, and personalization. Tell us a bit […]
  1. Shopper & Customer
In the fast-paced world of strategic planning, understanding consumer trends and behavior is essential. Market segmentation analysis is a powerful way to categorize consumers into distinct groups, helping you better understand their specific needs and craft more tailored marketing strategies.  In this blog, we’ll answer: What is market segmentation? What are the benefits? What types […]
  1. Shopper & Customer
Retail industry trends are moving faster than viral skincare on TikTok Shop. With more ways to shop than ever before, retailers need to find new methods to deliver against consumers’ ever-changing expectations. Brands need the latest in consumer trends to know what their audience are buying right now, and what the major shopping trends to […]