1. Media & Marketing

Amperity Launches New Media Measurement Tools

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  1. Shopper & Customer

How Freshpet Reduced Customer Service Call Volumes by Nearly 40% and Vastly Improved Employee Satisfaction for its Consumer Care Team

One of the biggest challenges brands face today is meeting the consumer where they are. With so many consumers relying on their favorite social media platform or messaging app to ask a product question or submit a customer service inquiry, consumer care teams are having to take an omnichannel approach when it comes to their […]
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  1. Channel: Mass

Walmart’s CMO Outlines 3 Key 2024 Initiatives

In a keynote presentation at the ICR Conference in Orlando, FL earlier this week, William White, senior vice president and chief marketing officer, Walmart U.S., detailed three key marketing strategies for the retailer in the new year. Each of the three initiatives support the marketing team’s goal of making Walmart a place where people want […]
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  1. Channel: Grocery

ShopRite launches freezer tote tech at New York shop

The totes are used for storing online orders while waiting for shoppers and delivery drivers to pick them up   View Original Article Delivery Regional Grocery Shoppers Technology & Innovation Wakefern 0 Author Missing Member since March 11, 2021 Loading + Follow Following
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  1. Data & Insights

[Report]Pictures for PMs

Introducing Pictures for PMs: 1Q24 Key Themes Visualized Dive into our comprehensive deck, featuring over 100 slides of charts, tables, and insights. Designed for PMs, CIOs who crave a quick read without getting bogged down in all the detail, this deck steps beyond the data to present a clear view of the bigger picture. Tailored […]
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  1. Shopper & Customer

What Retailers Can Learn From 2023 Holiday E-Commerce Data

After several years of altered consumer behavior and often-conflicting news about the economy throughout 2023, retailers have sometimes found it challenging to understand what’s normal customer behavior now. Regardless of the trends and pre-holiday forecasts, assessing how your store actually performed is the key to preparing for a stronger holiday season performance in 2024 — […]
4 min read
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  1. Shopper & Customer

Retail CX in 2024: The Era of Effortless Conversational Experiences

One of the big lessons retailers learned in 2023 is that consumers want to do it themselves. Some call it customer empowerment. Some call it the self-service economy. Essentially, it involves consumers making decisions about products and services without talking to a human. As generative artificial intelligence (AI) emerged as the breakout tech tool of […]
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  1. Corporate Strategy

Macy’s CEO Addresses the Retailer’s Future

For Tony Spring, who took over as CEO of Macy’s Inc. in February, the last month-plus has been a true test of his leadership skills as well as a peek into his future vision for the iconic retail organization. During a keynote presentation earlier this week at Shoptalk in Las Vegas, Spring detailed the transformation […]
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  1. Shopper & Customer

Gift Cards and the Age of Customer Loyalty

Increasing customer loyalty is always top of mind for retailers. Loyal customers spend more money at their favorite businesses, patronize shops more often, and promote the brands they love to other consumers in their networks. To create loyal customers, forward-thinking retailers can utilize the tried-and-true gift card to engage customers and enhance buying experiences. In […]
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  1. Media & Marketing

Unlocking Loyalty: The Evolution of Customer Rewards Programs

Years ago, grocery stores and supermarkets implemented loyalty card systems which involved issuing physical loyalty cards, which customers could present at checkout to earn points or discounts based on their purchase amount. Over time, customers accumulated points that they could redeem for rewards such as discounts on future purchases, free products, or entry into exclusive […]
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  1. Shopper & Customer

New Balance Launches ‘Reconsidered,’ its New Resale Platform

New Balance has become the latest company to launch its own resale website, following the steps of more than 160 brands that have so far adopted resale. The sportswear and lifestyle brand will enable consumers to shop and sell pre-owned New Balance shoes via a dedicated website in the U.S, which is powered by Archive Resale, […]
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  1. Data & Insights

Generative AI and the Future of Product Development

Imagine you’re shopping for a new dress. You have a vision of your colorful, dream dress, but you haven’t been able to find it anywhere online or in-store. But what if you could create it yourself with the help of artificial intelligence (AI)? Generative AI is fundamentally reshaping the product development process, offering many unique […]
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  1. Technology & Innovation

How Traceability Technology is Helping Luxury Retailers Stay in the Game

In an age where everyday goods cost more than ever, is our appetite for the finer things subsiding? According to Bank of America card data, credit card spending for luxury fashion is down 16 percent year-over-year, the product of a six-quarter-long decline. In October, one of the world’s top luxury retailers saw its stock drop […]
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  1. Department: Nonfood

Office Hours: Why Don’t Companies Advertise on Explicit Sites? How to Negotiate Stock Options with an Employer, and How Scott Built a Public Speaking Career

Scott explores the potential for advertisers to promote their products on less favorable platforms such as pornography sites. He then discusses how to negotiate stock options with an employer. He wraps up with advice to a listener seeking to jumpstart their public speaking career, sharing insights from his own personal experience.  Music: https://www.davidcuttermusic.com / @dcuttermusic […]
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  1. Data & Insights

CMO Survey Finds Gen AI Already has had a Profound Impact on Marketing

CMO Survey Results Share Tweet Share Email The post CMO Survey Finds Gen AI Already has had a Profound Impact on Marketing appeared first on The CMO Survey. View Original Article Thick Data Executives Marketing: Social Media Technology & Innovation Meta (Facebook) Twitter AI Data & Insights 0 Author Missing Member since March 11, 2021 […]
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  1. Corporate Strategy

Kevin Plank to Return as Under Armour’s CEO

Kevin Plank, the founder of Under Armour, is returning to the helm of the Baltimore-based athletic wear maker, the company announced in a Wednesday afternoon press release. Plank is set to be president and CEO starting April 1. He will succeed Stephanie Linnartz, who had been in the position for little more than a year. […]
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  1. Data & Insights

Identity Resolution is Holding Marketers Back From Better Performance

There’s a near obsession with achieving the 360-degree customer view. With a single, centralized customer record, marketers believe they can achieve their dreams of perfectly orchestrated marketing across channels. Customer data platforms (CDPs) are typically the system of choice, serving as the global ID or ID of record. Identity resolution has become a key part […]
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  1. Technology & Innovation

Augmented reality: a Harpak case study

 ​​[[“value”:” Food packaging machine maker Harpak-ULMA  shows how cutting-edge technology helps front-line workers. “]]  View Original Article Associates Dept. Grocery Metaverse Packaging Tech: AR and VR Technology & Innovation 0 Author Missing Member since March 11, 2021 Loading + Follow Following
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  1. Channel: Grocery

SN Top 10: Walmart, Kroger, Wegmans top the week’s headlines

In this week’s recap of the Top 10 most popular Supermarket News articles, the top story was Walmart agreeing to acquire Vizio for $2.3 million, which the Bentonville, Ark.-based retailer announced last Tuesday. The deal will send shockwaves through   View Original Article Kroger Walmart Wegmans Acquisition Regional Grocery 0 Author Missing Member since March […]
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