1. Shopper & Customer

4 Steps to Shopper Identification Nirvana

Written by Posted on Less than 0 min read

Everyone is unique, so why do many marketing initiatives treat everyone the same? The answer lies with identification. When retailers can’t identify shoppers, they have no choice but to lump them together in one undifferentiated group. Often, the issue is not that a retailer can’t identify site visitors, it’s that its approach to identification isn’t […]

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