Technology solutions company NCR Voyix is out with a new survey concluding that “43% of consumers prefer self-checkout over traditional checkout at grocery stores. This preference for self-checkout is even stronger among younger consumers (ages 18 to 44) at 53%, attributing their choice to factors like speed, shorter lines, and privacy.
“However, shoppers aged 45 and up tend to favor traditional checkout, owing primarily to their tendency to purchase more items and their perception of it being less time-consuming.”
The survey also says that “despite the convenience of online grocery shopping, two-thirds of respondents favor in-store shopping. The reasons behind this preference include issues such as out-of-stock items, incorrect deliveries, or unfulfilled orders. High service fees have led 37% of consumers to abandon online grocery orders. In the wake of rising grocery prices due to inflation, 74% of consumers have changed their shopping habits, either seeking cheaper items, buying less, or hunting for the best deals.”
The good news for supermarkets: “High prices have led to a decrease in dining out, with 48% eating out less frequently.”
The bad news for epicures: “58% of respondents have purchased a meal at a gas station at least once this year.”
KC’s View:
Two reactions here.
• The self-checkout survey numbers are interesting, especially in view of all the anti-self-checkout stories that emerged during the last half of 2023. Not sure who was coordinating and instigating all those stories, but they clearly were worried about numbers like the ones reported by NCR Voyix.
• Two third of shoppers prefer in-store shopping? Well, I don’t want to speak for the entire e-grocery community, but I suspect that they’d all be pretty happy with one-third of the US grocery market. Plus, whatever the actual number is, I think it is going to grow – young people will embrace it to a degree that their elders do not.
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