From the Washington Post:
“A pressing economic issue is hitting close to home for a certain googly-eyed Muppet with a big appetite: Cookie Monster says his favorite snack is shrinking — and he’s not happy about it.
“‘Me hate shrinkflation! Me cookies are getting smaller,’ the moppy-haired ‘Sesame Street’ character asserted on social media Monday, garnering the attention of several U.S. senators and even the White House.
“Shrinkflation, a cost-cutting measure by which companies subtly reduce the quantity of their product without changing the price, might seem like an advanced concept for a children’s television puppet. But ‘Sesame Street’ watchers aren’t surprised to see a Muppet take up a contemporary cause, and Cookie Monster’s account has often gone beyond singalongs. Striking a tone that sounds more like an internet-savvy millennial, Cookie Monster has appeared to post about Elon Musk’s takeover of Twitter, has spoken about therapy and has endorsed self-care.”
KC’s View:
You can count on Cookie Monster to crystalize an issue that is bothering a lot of people. And let’s face it, everybody loves Cookie Monster and his fellow “Sesame Street” cast of characters.
Note to CPG manufacturers that are shrinking sizes and raising prices – when you’ve lost Cookie Monster, you’re flirting with losing the country.
The post Cookie Monster Takes On Shrinkflation appeared first on MNB.
View Original Article
