Not all direct marketers are familiar with matchbacks and why they’re important. I thought it might be helpful to explain the matchback process and why it’s a critical tool for evaluating results and developing mail plans. Matchbacks are the process of having your order file “matched back” against your recent mail files in order to […]
View Original ArticleMore from Stephen Lett
Sarah Chadwick
6 min read
ConsumersPartnershipsShoppersData & InsightsDept. NonfoodOperations & Supply ChainCOVID19SustainabilityBOPISCompetitionDeliveryVendorsMarketing: UGCMarketing: In StoreKrogerESG and CSRMerchandisingMarketing: Social MediaPackagingPredictions and ForecastsAssociatesBrick and MortarStrategyTechnology & InnovationThick DataWalmartMarketing: BrandEconomyAlbertsons / Safeway