1. Uncategorized

Everything You Ever Wanted to Know About Matchbacks (and More)

Written by Posted on Less than 0 min read

Not all direct marketers are familiar with matchbacks and why they’re important. I thought it might be helpful to explain the matchback process and why it’s a critical tool for evaluating results and developing mail plans. Matchbacks are the process of having your order file “matched back” against your recent mail files in order to […]

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  1. Department: Consumer Durables

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