CPG: Adult Beverage

Articles on CPGs in the adult beverage space.

  1. Media & Marketing

Spirited Marketing Through Digital Platforms with Buzzballz’s Tracy Frisbie

The CPGGUYS are joined in this episode by Tracy Frisbie, EVP of Sales & Marketing at Southern Champion, manufacturer of the RTD cocktail brand BuzzBallz. Follow Tracy Frisbie on LinkedIn at; https://www.linkedin.com/in/tracy-frisbie-11044713/Follow BuzzBallz on LinkedIn at: https://www.linkedin.com/company/buzzballz/Follow Buzzballz online at: http://buzzballz.com Tracy  answers these questions :  After a successful career working for large scaled brands […]
2 min read
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  1. Shopper & Customer

White Claw unveils ‘0% Alcohol’ seltzer

Chicago-based White Claw, a brand of Mark Anthony Brewing, announced the launch of its White Claw 0% Alcohol, a premium seltzer for adults. White Claw 0% Alcohol arrives at a time when consumer drinking culture, once synonymous with drinking alcohol, has fundamentally changed, the company notes.
< 1 min read
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  1. Associates & Employees

Top Companies for Employee Retention in the U.S. and UK

Top Companies for Employee Retention in the U.S. and UK Workers weigh various factors when deciding to stay with a company for an extended period. These include a positive work environment, fair compensation, job security, opportunities for professional growth, and resilience against disruptive changes in the economy or technology. So, which companies excel in employee […]
3 min read
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  1. Channel: Ecommerce & Digital

Your Views:  In Praise Of The Frictionless Experience

I talked yesterday about my enthusiasm for the Amazon One biometric payment system being used at Whole Foods, but suggested that they’ve done a lousy job of marketing it. MNB reader Roland Figueredo responded: Totally agree with you here, there needs to be better marketing for this type of service.  Some type of signage, QR […]
3 min read
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  1. CPG: Adult Beverage

A-B InBev CMO Stepping Down As Bud Light Backlash Continues

CNN reports that Benoit Garbe, Anheuser-Busch InBev’s US chief marketing officer, is stepping down at the end of the year, as the company continues to feel a backlash from its attempt to broaden sales by partnering with a transgender social media influencer. The company said that Garbe was leaving “in order to embark on a […]
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  1. Trends & External Forces

Worth Reading:  Climate Change Challenges California’s Central Valley

The Los Angeles Times reports this morning that questions about the survival of California’s Central Valley – especially the fertile southern region – are top of mind at a time of climate change. “Home to more than 4 million people, the vast San Joaquin Valley lies flat and low between the Sierra Nevada and the […]
2 min read
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  1. Media & Marketing

The Resurgence And Rewards Of Brand Equity

Something interesting is happening in brand management. Increasingly, we read about brand-businesses that are focusing on Brand Equity. It has been decades since the topic of Brand Equity was mentioned in press releases and earnings calls. Brand Equity is more than a phrase; it is an investment in enduring profitable growth of the brand-business. That […]
4 min read
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  1. Shopper & Customer

Labor Day Menus Will Your Food Be on Customers Tables

  Will your menu items take center stage on your customers Labor Day table? The simple question you should have been asking yourself two months ago is what can I sell to consumers that they will want on their Labor Day table no matter where they will be eating it?  According to Steven Johnson Grocerant […]
3 min read
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  1. CPG: Adult Beverage

Miller Lite, Coors Light expand football marketing playbook for new season

The Molson Coors brands lay out their football strategy ahead of the season as the company looks to increase marketing spend broadly by $100 million. Courtesy of Molson Coors Dive Brief: On deck for Molson Coors this fall are football-themed activations and advertising for brands Miller Lite and Coors Light that are part of the conglomerate’s […]
2 min read
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  1. Channel: Mass
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
  10. Operations & Supply Chain

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. Department: Consumer Durables
  2. Media & Marketing
  3. Data & Insights
  4. Shopper & Customer
  5. Trends & External Forces
  6. Stores & Formats

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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  1. Trends & External Forces
  2. Corporate Finance
  3. Corporate Purpose
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Technology & Innovation
  8. Trends & External Forces
  9. Associates & Employees

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
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