FMI-The Food Industry Association is out with the 2024 version of the Power of Seafood report, which finds that “seafood volume and dollar amounts have decreased. However, the study says, “consumers are choosing to cook seafood dishes at home. With these shifts in purchasing and consumption, food retailers can attract seafood shoppers by emphasizing nutrition, sustainability and offering meal ideas.”
“While overall consumption levels have dropped, more consumers are enjoying seafood at home,” said Rick Stein, vice president of fresh foods for FMI. “Factors such as inflation-driven prices (37%) or seafood’s cost relative to other proteins (28%) are influential drivers. As inflationary pressures decline, we’ll expect to see more consumers return to seafood, especially if retailers offer easy ways to enjoy seafood sustainably, easily, and healthfully.”
The Power of Seafood 2024 survey reveals that “home-cooked seafood now constitutes 59% of consumption, up from 53% last year, while restaurant-prepared seafood meals declined from 47% to 41%. At the same time, 39% of seafood customers seek advice from the seafood counter for meal ideas, indicating growing interest in home seafood preparation. Retailers should leverage this trend by enticing consumers with specials, sampling, recipe ideas and highlighting seafood’s health benefits.”
In addition, the survey says, “Two-thirds of seafood consumers (66%) prioritize nutrition and health, with frequent seafood consumers showing an even higher inclination (78%). This sentiment is echoed across diverse demographics, with widespread acknowledgment of seafood’s health benefits.”
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