FreshDirect

  1. Channel: Ecommerce & Digital

Your Views:  Lessons Never Learned

Regarding Ahold Delhaize’s decision to sell FreshDirect to Getir less than three years after acquiring it, one MNB reader wrote: I guess Ahold didn’t learn the lesson on warehouse to home delivery from their Peapod experience. The Fresh Direct purchase made sense in NYC where Stop&Shop had limited penetration compared to Philadelphia where Giant was […]
3 min read
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  1. Channel: Grocery

Ahold Delhaize Sells FreshDirect To Turkish E-Grocer Getir

Ahold Delhaize USA announced this morning that it is selling the FreshDirect e-grocery business in which it acquired an 80 percent stake less than three years ago. The buyer is Getir, a Turkish e-commerce company that largely operates in Europe, but does have so-called instant delivery operations in Chicago, New York and Boston, where it […]
3 min read
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  1. Department: Food

FreshDirect Picks 6 ‘Rising’ Companies for New Local Supplier Initiative

FreshDirect has selected six NYC-area brands for its initial Rising Industry Producers and Entrepreneurs (R.I.P.E.) initiative, a one-year pilot program for food, beverage and personal care brands with retail ambitions. The emerging and diverse-owned companies will receive expert advice and be able to leverage internal FreshDirect resources to grow their brands, including help adapting strategies […]
2 min read
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  1. Department: Food

Category buyer Q&A: FreshDirect gets value from perishables

SN recently spoke with Ali Pugliese, VP of merchandising strategy, FreshDirect, about trends in fresh categories at the online retailer, a New York-based division of Ahold Delhaize U.S. Supermarket News: The overall trend in many fresh categories has been higher dollar sales, but a decline in units. How has that trend played out in the […]
3 min read
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  1. Channel: Delivery

Instacart share price dips below IPO price for the first time

    [[“value”:” The excitement of Instacart’s initial public offering has died down significantly, as, for the first time since it arrived on the NASDAQ scene, the grocery delivery app service’s share price was lower than at its debut. On Tuesday, Instacart shares finished at $29.89, slightly below the grand opening price of $30, according […]
2 min read
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  1. Channel: Delivery

Instacart stock languishes after IPO

Instacart saw its share price erode in the two days following its initial public offering, after it rose 12.7% in its first day of trading on the NASDAQ exchange. The stock settled down to just slightly over its IPO price of $30 per share on Wednesday, its first full day on the exchange, then ranged […]
2 min read
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  1. Channel: Grocery

Ahold Delhaize leverages advantages

ZAANDAM, Netherlands — Ahold Delhaize reported a 9.2% increase in net sales at its U.S. operations in the fourth quarter of 2022. Comparable-store sales (excluding gasoline) were up 9.3% in the quarter at the company’s U.S. banners of Food Lion, Stop & Shop, the GIANT Co., Giant Food, Hannaford and FreshDirect. Online sales in the […]
2 min read
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  1. Channel: Grocery

Ahold Delhaize posts 4Q sales gains

ZAANDAM, the Netherlands – Ahold Delhaize reported a 9.2% increase in net sales at its U.S. operations in the fourth quarter of 2022. Comparable-store sales were up 9.3% at U.S. banners Food Lion, Stop & Shop, The Giant Co., Giant Food, Hannaford and FreshDirect. Online sales in the United States increased 17.3% in constant currency […]
2 min read
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  1. Channel: Grocery

Ahold Delhaize’s finance chief to leave company

ZAANDAM, the Netherlands — Ahold Delhaize today announced that chief financial officer Natalie Knight is leaving the company to pursue another career opportunity. A search for a successor has begun, the company said. Knight joined Ahold Delhaize as executive vice president, finance, in 2020 after more than four years as chief financial officer at European […]
2 min read
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  1. Channel: Delivery

FreshDirect Seeks More Aspirational Tone

Ahold Delhaize-owned e-grocery company FreshDirect has come up with a new slogan – “Food That Delivers You” – that looks to get away from what Advertising Age says was the more “functional” approach of the past that focused on the “logistics and convenience of food delivery.” The goal is to focus on “how food connects […]
2 min read
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  1. Channel: Delivery

Video Forum: Dave Bass, FreshDirect

Dave Bass, managing director of FreshDirect, takes stock of the online grocer on the occasion of its 20th anniversary. He tells this week’s Video Forum about how FreshDirect has helped change the way that consumers approach food shopping, the importance of maintaining close ties with local farmers and other suppliers, efforts to build customer loyalty, […]
< 1 min read
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  1. Channel: Grocery

In Past Year, H-E-B, Kroger Saw Biggest Jumps In Avg. Transaction Values

Bloomberg Second Measure is out with an analysis of how consumer spending has changed during a time of high inflation and supply chain issues, concluding that “average transaction values increased the most year-over-year at H-E-B and The Kroger Company, but Ahold Delhaize saw the most growth in year-over-year sales. “H-E-B and Kroger saw the most […]
< 1 min read
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  1. Media & Marketing

FreshDirect Looks To Build New Loyalty Program

AdWeek reports that “online grocery shopping company FreshDirect has appointed BAM Strategy, a Montreal-based digital agency, as a strategic partner to build the company’s first-ever loyalty program. The goal of the project is to attract new customers and provide more value to existing ones, while also driving sales and retention.” According to the story, “BAM […]
< 1 min read
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  1. Technology & Innovation

Retail technology startup Fabric cuts staff, overhauls business model

Retail tech unicorn, Fabric, a specialist in robotic micro-fulfilment technology, is laying off over 120 employees, more than a third of its workforce, as it shifts its business strategy. Last year, Fabric, formerly known as CommonSense Robotics, raised $200 million in a Series C funding round at a valuation of over $1 billion. We are […]
2 min read
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  1. RetailWit QuickWit

Daily QuickWit 5.06 – Yesterday’s top stories

Beyond Meat Inc on Thursday reported a wider quarterly loss than expected, due to higher transportation costs, new product innovation, and slowing sales to restaurants. Kellogg’s net sales rose 5.1% YOY to $3.58 billion in their latest earnings release. Strong demand for its snacks helped drive the quarter’s sales growth. In North America, Kellogg saw […]
< 1 min read
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NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink

The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]
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