Small changes, big effects: how brands can deal with shrinkflation

That shrinking product on the shelf isn’t your imagination. It’s a money-making tactic. Products get smaller, but the prices stay the same. Or worse, products get smaller and prices get larger. While “shrinkflation” isn’t a new tactic, the attention it’s getting is. As brands shrink their products to offset increasing costs, shoppers are noticing. And […]

Mintel Member since December 5, 2020

Loading + Follow Following