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Mintel's articles

  1. Shopper & Customer

Mini-Budget: the impact on consumers and brands

Today’s mini-Budget comes just a few weeks after the announcement of the new support package for household energy costs, and a similar package aimed at businesses. Arguments are raging over whether this is the right package of measures, and what it means for the long-term health of the Government’s balance sheet, but what’s beyond argument is […]
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  1. Trends & External Forces

INFLATION EXPLORATION: 3 ways financial services brands are using ‘inflation’ and ‘recession’ in marketing

In the Inflation Exploration blog series, Mintel explores all the ways that inflation effects consumers around the globe.  Brands in the financial services space are offering new marketing strategies to capture what they can from a shrinking share of consumer dollars. By using the terms ‘inflation’ and ‘recession,’ they are tailoring marketing campaigns to capitalize […]
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  1. Trends & External Forces

What to expect this holiday season: 5 retail predictions for 2022

Labor Day has come and gone, and despite warm weather and sunny skies, the emergence of the pumpkin spice latte indicates that the winter holiday season is rapidly approaching. Looking ahead to the winter months, Mintel’s Retail and eCommerce experts outline their five retail predictions for the upcoming holiday season.  Overall, for brands and consumers […]
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  1. Department: HBC

3 ways temporary pop-ups help establish a beauty brand’s identity

Pop-ups, true to their name, are temporary retail spaces that engage consumers immersively – in a crowded beauty market with many brands finding fame on social media, how can one stand out and stay close with the “experiential retail” trend? With consumers eagerly seeking out new, different and exciting retail experiences, beauty brands can tap […]
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  1. Shopper & Customer

[PODCAST] Debunking Gen Z: The truths, trends and behaviours brands should pay attention to

Host Andrew Davidson assembles a number of consumer lifestyle and marketing experts from across the globe for a discussion about Generation Z—consumers aged 12-25 in 2022. Due to their ages and related lifestyle changes, most Gen Z consumers are in a state of transition—whether entering university, starting their first job or buying their first home. […]
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  1. Department: Food

Ice cream trends – current situation and what is the future of ice cream?

 While the pandemic showcased the importance of maintaining a healthy diet, it also validated an indulgent relationship with food. In the UK, almost half of consumers say it’s been easier to justify eating indulgent food/drink since COVID-19. This agreement is even higher among younger adults. While ice cream is inherently indulgent, brands have been […]
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  1. Retail Ecosystem

[PODCAST] Celebrating 100 episodes of Mintel Little Conversation

To celebrate Mintel Little Conversation’s 100 episode, hosts Andrew McDougall and Sam Dover have a discussion about value and how other behaviour drivers like experiences, surroundings and technology impact consumer preferences and purchases related to value, convenience, cost and quality. Later on in the conversation, Andrew and Sam take a look back at past episodes […]
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  1. Shopper & Customer

Hotspots: August 2022’s Top Trends Observations

Hotspots brings you the Mintel Trends team’s top observations on product and service launches from around the world. From a digital platform that connects prospective car shoppers to an AR treasure hunt app guiding shoppers to hidden in-store promotions, find out the most innovative global initiatives happening this month. EV Education – North America GM […]
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  1. Trends & External Forces

3 travel trends impacting the UK holiday market

As holiday goers continue to face unprecedented disruption to travel, and with their budgets squeezed by ongoing inflation, what will the main impacts be in the face of changing consumer demands in travel? Our recent research indicates that the domestic travel market is a growing sector and a popular choice for Brits, with spending estimated […]
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  1. Department: HBC

Unconventional Beauty Formats Inspired by Food and Drink

Beauty product innovations are getting unconventional twists. On the one hand, a number of beauty brands are joining forces with unlikely collaborators – food and drink players. On the other hand, food and drink players themselves are launching their own beauty products.  As explored in the Mintel Trend Extend my Brand, consumers’ desire for novelty […]
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  1. Department: Beverage

Coffee Enters its Fourth Wave: What it Means for Retail and Foodservice Coffee Brands

History of the US coffee waves The US coffee market has experienced distinct waves separated by shifts in consumer attitudes and market dynamics along with technological innovations.  First wave – coffee as an accessible commodity. Approximate wave start date: late 1800s. Characteristics: Innovation in packaging, transportation and brewing technologies made coffee an accessible, affordable beverage […]
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