Mintel
https://www.mintel.com

Mintel's articles

  1. Trends & External Forces

The Health Paradox: How the CPG Sector is Confronting UPFs, Obesity and More

For leaders in the CPG sector, a big question in health today is this: why is the nation getting less and less healthy, despite knowing more about diet and lifestyle than ever before? Since the 1970s, obesity has been rising steadily. We now have endless products, advice, and tools for healthier living. Yet the nation […]
3 min read
0
  1. Shopper & Customer

Pepsico’s Poppi Acquisition: Non-organic Growth to Drive Market Penetration in CPG

The world of consumer packaged goods (CPG) has undergone drastic changes in recent years. From the rise of functional drinks to consumer demands for healthier options, companies are striving to stay ahead by rethinking their innovation strategies. One standout move? PepsiCo’s 2025 acquisition of the Poppi brand for an impressive $2Bn. And while they undoubtedly […]
5 min read
0
  1. Data & Insights

Building Loyalty That Connects: Four Key Strategic Priorities for Your Brand

Discover how economic uncertainty is reshaping consumer behavior and why loyalty program strategies are becoming critical for building long-term brand connections. Our latest thought piece from Mintel Consulting explores how brands can adapt their strategies with value-driven rewards, personalization, and emotional engagement to stay ahead in challenging times. Download this free analysis below to start […]
6 min read
0
  1. Data & Insights

From Steaks to Shakes: Understanding the US Protein Market

Protein consumption in the US has reached new heights, driven by its strong associations with health, fitness, and overall lifestyle needs. Consumers see protein as essential not only for athletic performance, but also for maintaining energy, satiety, and supporting healthy ageing. This article will take you through the key protein trends, consumer behaviors, and technological […]
5 min read
0
  1. Shopper & Customer

Strengthen Your Brand’s Messaging: The Power of Proactive Health Tracking to Drive Demand

Tracking brand health isn’t just a strategy- it’s a necessity. Like all other forms of health, it requires ongoing monitoring and preventative actions. We could focus on numerous recent examples, but take the recent boycotts against US retailers like Walmart, Amazon and Target for rolling back their DE&I initiatives. In February 2025, some Target customers […]
4 min read
0
  1. Owned Brands (Private Label)

The Evolution of Sustainability: From Green Claims to Eco-Specific

Uncover the evolving landscape of sustainability in advertising. This Marketing Intelligence analysis article dissects nearly 320,000 food, drink, and beauty ads launched between 2019 and 2024, zeroing in on how sustainability claims are being used. Get targeted insights into this crucial CPG communication strategy. Eager to learn more? Download your free copy of the full […]
6 min read
0
  1. Trends & External Forces

Trump Tariffs: How Brands Can Navigate the Fallout

Following President Trump’s Liberation Day announcement of sweeping reciprocal tariffs, the world watched as markets convulsed, consumers recoiled, and economists scrambled to recalibrate. The stock market nosedived, crypto cratered, and within 48 hours, headlines were predicting a new era of economic instability—one whose ripple effects will be felt long beyond America’s borders. Uncertainty Surges: A […]
4 min read
0
  1. Shopper & Customer

Digital Product Passports: How Retailers Can Turn Compliance to Consumer-focused Value

With the introduction of the new EU sustainability legislation on Digital Product Passports (DPPs) underway, understanding and prioritising the consumer’s point of view is essential for fashion retailers. What is a Digital Product Passport? In July 2024, the Ecodesign for Sustainable Products Regulation (ESPR) became law in Europe, mandating the implementation of Digital Product Passports […]
7 min read
0
  1. Shopper & Customer

Private Label Booms: Reshaping the US Retail Landscape

Should heritage brands be afraid of private label? The jury is still out as Private Label is certainly having its moment in the spotlight. Fueled by factors like inflation and dwindling brand loyalty, private label is making waves across major consumer product categories. And it’s not just about snagging a bargain, consumers are flocking to […]
5 min read
0
  1. Shopper & Customer

Why brands miss the mark on heritage month marketing

Recent actions by the Trump administration to remove references to and celebrations of heritage months and specific demographics (including Black History Month, Hispanic Heritage Month, and those honoring women and individuals with disabilities), have sparked concern. Such decisions risk undermining the recognition of diverse contributions that have shaped American society and the economy. Amidst this […]
3 min read
0
  1. Shopper & Customer

How food and drink brands can soften the impact of Trump’s tariffs

President Donald Trump’s tariffs add new complications for US grocery shoppers, who are already tired of high food and drink prices. If President Trump’s proposals for tariffs become a reality, food and drink companies as well as retailers will need to justify any price increases, while maintaining an agile approach to their supply chains as […]
3 min read
0
  1. Data & Insights

What’s Next for Ozempic and Weight Loss Drugs in Consumer Goods?

Obesity is arguably the defining health issue of the 21st Century. World Health Organisation data shows that 43% of over-18s are overweight, and 16% are obese. In the US, the adult obesity rate is far higher than the global average, at 43%, with an incalculable impact on the nation’s health, quality of life, and economic […]
7 min read
0
Post Views: 102,724