According to the American Pet Products Association, 70 percent of U.S. households own pets—adding up to 90.5 million homes. With pet owners making up such a large portion of the market, brands could seize a major opportunity by marketing to this demographic—whether it’s through products specifically for furry friends or not.
MikMak is the leading eCommerce Acceleration platform for multichannel brands. We provide eCommerce analytics and enablement software to help consumer product companies – including grocery, alcohol, and CPG brands – understand and perfect their consumers’ online journey, drive online sales at retailer sites, and optimize their media and marketing spend.https://www.mikmak.com/
