1. Shopper & Customer

Mintel: 76% of Thais Now Gaming for at Least an Hour Each Day, But the Face of Gamers is Changing Post-Pandemic

Written by Posted on Less than 0 min read

Gaming or Esports is picking up pace among Thai consumers, with over three-quarters (76%) of Thai consumers spending at least an hour a day gaming** and one in three (36%) playing for between two and four hours daily, according to new research* from global market intelligence expert Mintel.  While young men still dominate gaming and […]

View Original Article
Member since

More from Mintel

  1. Uncategorized

[WATCH] Trending ingredient to watch: Bakuchiol

Bakuchiol is one of the main active ingredients in the seeds of Psoralea corylifolia and belongs to the monoterpene group. Bakuchiol has antioxidant, anti-inflammatory and antibacterial properties and has been used as a cosmetic skin care ingredient for many years. Among new launches in Mintel Global New Products Database (GNPD), the use of Bakuchiol in […]
< 1 min read
0
  1. Technology & Innovation

US Retail Trends to Watch

Retail, like all other industries, has had to respond swiftly to societal developments and changing attitudes of the US public. With the explosion of AI, a new door has opened for retail marketing and advertising, which will break through boundaries and expand the limits of consumers’ imagination. This article discusses key trends driven by technological […]
4 min read
0
  1. ESG

Caring for others and the planet: Mintel Gives 2022 roundup

At Mintel, giving back to the communities where we live and work is an integral part of our culture. We believe everyone has a role to play in caring for one another and the planet, whether by making monetary contributions or volunteering in the community.  Through Mintel Gives, we drive various community engagement projects focusing […]
< 1 min read
0
  1. Shopper & Customer

Resolution Revolution: Financial Brands Can Gain Insight from Non-Finance Sectors

When the calendar turns over every year, consumers find comfort in numbers: pounds to lose, drinks to not drink, and in 2024 – dollars to save. Mintel research shows six in ten US adults noted improving their finances as one of their top three goals for the next year, only one percentage point lower than […]
4 min read
0
  1. Shopper & Customer

Luxury Retail Trends

Previous cost of living crises have shown that luxury retail tends to remain unaffected due to the clientele being more able to withstand rising prices. With the ‘treat yourself’ trend prevailing throughout the 2020s, wealthier consumers will continue to invest in luxury goods. However, we have seen these luxury spends morph into smaller, more carefully […]
3 min read
0
  1. Shopper & Customer

What Millennials in 2008 Can Teach Us About Gen Z Today

There is no shortage of interest in Generation Z, and similar to the Millennial hype of the early 2000s, there are plenty of generalized identities defining their behaviors, interests and passions. Gen Z consumers have made it their mission to set themselves apart from Millennials. In many ways Gen Z consumers (born between 1997 and […]
5 min read
0
  1. Trends & External Forces

2023 Marketing Trends: A spotlight on inflation

Where are we headed? What do we need to get there? Marketers are asking themselves critical questions like these in response to a myriad of ongoing social and economic situations. Consumers are grappling with the new, post-pandemic world which includes an environment of economic uncertainty. The supply chain and inflationary issues that stemmed from the […]
< 1 min read
0
  1. Media & Marketing

Airport satisfaction is high among US travelers, but so are stress levels

Nine out of ten US airport travelers are satisfied with the airport experience Nearly half (45%) of US airport travelers find the crowds in airports to be stressful More than seven in ten (73%) US airport travelers agree they feel taken advantage of when it comes to the cost of things at airports As US […]
< 1 min read
0
  1. Technology & Innovation

Future of Finance: The Impact of Crypto & Digital Payments

The constantly changing landscape of technology means that numerous industries are party to continuous and unavoidable innovation, and finance is by no means exempt. The cultural conversation around fintech has grown in recent years, with cryptocurrency, digital payments, and mobile banking technologies featuring as major focuses. With so many new payment methods available, Mintel’s experts […]
4 min read
0
  1. Technology & Innovation

Three ways AI will impact Canadian’s relationship with food and drink

When we look back at 2022, it may be remembered as a turning point for AI (artificial intelligence). At this point, you’ve likely heard of Open AI’s ChatGPT. In case you haven’t, ChatGPT is a natural language processor developed by Open AI that can respond to queries using human language. In other words, you can […]
3 min read
0
  1. Department: HBC

Translating trends into innovation: How beauty brands in APAC can stay relevant

Today’s consumers want the beauty brands they use to source ingredients ethically, are transparent and authentic, appealing to the senses, and offer products with high efficacy. With this in mind, how can brands find the right balance of these trends while still delivering good value to their discerning consumers? In 2023, there will be a […]
< 1 min read
0
  1. Shopper & Customer

Three Exciting Retail Market Opportunities Revealed In The Fifty

In honour of our 50th anniversary, Mintel’s leading experts have curated an exciting new ebook. The Fifty is your trusted guide, lifting the lid on 50 fascinating markets around the world where potential gains abound. The world is evolving and consumers are changing faster than ever before. We delved into our industry-leading data and identified […]
< 1 min read
0
  1. Shopper & Customer

How are US Consumers Spending Their Money this Holiday Season?

After several disrupted holiday celebrations due to pandemic lockdowns and economic crisis, the future outlook for US holiday retail sales is improving. Although value remains a top priority for many US consumers and they continue to take budgeting measures, especially those still affected by high prices, experts expect a record high in seasonal retail this […]
7 min read
0
  1. Media & Marketing

[WATCH] Trending ingredients to watch: Sodium Polyglutamate

Mintel experts track the trending ingredients and new product launches, spotlight the trends affecting the market and its future growth. In this episode, we explore sodium polyglutamate. This colorless, odorless, transparent, and soft gel-like substance possesses a unique three-dimensional spatial structure, offering multiple benefits such as whitening, moisturizing and anti-wrinkle, and thus has broad potential […]
< 1 min read
0
  1. Shopper & Customer

Today in Retail Highlights: UK Supermarkets

In this new blog series, Mintel reviews the latest retailer marketing and innovations, including new store openings, online developments, new concept or category launches. For this month’s highlight, our retail experts weigh in on three exciting developments in UK supermarkets. Tesco teams up with March Muses in new partnership This is a really positive move […]
3 min read
0
  1. Shopper & Customer

Levelling up the enjoyment of home cooking

Home cooking has become ingrained in many stuck-at-home consumers during the pandemic. But with the rising cost of living, this routine will likely remain as they look to save money while satisfying their taste buds and making healthy food choices. Mintel Trend Survival Skills explores how cost cutting has evolved into a desire for self-reliance, […]
< 1 min read
0
  1. Shopper & Customer

What brands can learn from Vietnam’s ready meal market

What used to be known as TV dinners featuring foods that were edible but bland are now called ready meals and they are anything but tasteless. Instead, these ready meals are mostly appetising and flavourful and save consumers a lot of time and effort.  The demand for ready meals is no longer just a Western […]
< 1 min read
0
  1. Shopper & Customer

Is fast fashion fast enough to keep up with consumers?

Fast fashion refers to clothing that is mass-produced in short order to capitalize on current fashion trends. This usually entails using cheap, synthetic materials that lack durability in order to keep prices low, hence the items are generally not worn very often or kept very long and ultimately, commonly end up in landfills. Fast fashion […]
4 min read
0
  1. Shopper & Customer

Facial masks: Amp up skincare beyond the glow

Facial masks – from sheet masks to sleeping masks – have become an appealing solution for beauty consumers to quickly nourish their skin without taking multiple steps. Despite the category’s time-saving benefit, it continues to focus on skin maintenance claims such as moisturizing and brightening. However, as greater skincare needs emerge, which are influenced by […]
< 1 min read
0
  1. Shopper & Customer

How are Consumers Spending their Money this Holiday Season?

As the high cost of living continues to impact UK households this autumn and winter, shopping for seasonal food, gifts, decorations, and costumes is once again subject to restrained spending behaviour. This comes after a brief relief in seasonal retail for Halloween, Bonfire Night, and Christmas in 2021, following the lifting of pandemic-related restrictions. However, […]
8 min read
0
Next