The Wall Street Journal this morning reports that DoorDash “is warning users that not tipping a delivery driver could mean waiting longer for their meal.”
The warning is coming in the form of an alert that goes to customers using DoorDash: ““Dashers can pick and choose which orders they want to do. Orders that take longer to be accepted by Dashers tend to result in a slower delivery.”
DoorDash spokeswoman Jenn Rosenberg tells the Journal that “the company has been testing the alert for some users for a few months” … Rosenberg said delivery drivers can see what tip customers leave. ‘Offers that don’t include a tip can be seen as less desirable,’ she said.
“People can tip in cash instead of on the app, Rosenberg said, but added that the order might take longer.”
The story notes that “Shoppers are being asked to tip at more places, including at self-checkout machines, leaving some confused about when and how much they should be tipping. DoorDash said the vast majority of customers leave a tip.
“The company pays delivery people between $2 and $10 per delivery plus 100% of tips, according to its website. Higher pay goes to those delivering orders that take more time or require longer traveling distances.”
KC’s View:
What a crock.
I generally hate the idea of tipping before service is provided – it is simply counterintuitive. And DoorDash essentially is institutionalizing its workers ability to disenfranchise customers who have every right to expect reasonably efficient service.
If I were a business working with DoorDash, I’d reconsider the relationship. And if I were a business competing with DoorDash – or working with a business competing with DoorDash-enabled business – I’d use this as a marketing cudgel.
Because it seems like in some cases, DoorDash is best at delivering threats.
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