1. Stores & Formats

REESE’S Brand announces new Jumbo Cup

HERSHEY, Pa. — REESE’S has announced a new limited-edition product, Jumbo Cups.  The size of the product is equivalent to four REESE’S King Size Cups in one (aka one full king-sized pack).

“There’s nothing quite like our iconic combination of chocolate and classic REESE’S peanut butter, so we’re making REESE’S fans dreams come true by quadrupling the size of our fan-favorite King Size Peanut Butter Cups,” said Melissa Blette, REESE’S senior brand manager. “We’ve seen the passion that fans have for the brand, and we’re excited to bring a new, larger cup for them to continue enjoying the chocolate and peanut butter goodness that only REESE’S peanut butter cups can provide.”

REESE’S Jumbo Cups are available starting this summer at select retailers nationwide, while supplies last.

The post REESE’S Brand announces new Jumbo Cup appeared first on MMR: Mass Market Retailers.

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