1. Channel: Dollar/Value

Dollar General launches home fragrance line

GOODLETTSVILLE, Tenn. — Dollar General has launched a new home fragrance line called Club92 with scented candles, wax melts and reed diffusers. The line was created exclusively for DG by Slatkin + Co., which specializes in home fragrance. This curated collection of scents was designed to speak directly to the Dollar General customer’s unique home fragrance preferences and desires using the best available ingredients, resulting in a collection of elevated everyday fragrances with a scent for everyone.

“When creating Club92, I wanted to provide a new, high quality home fragrance experience to the Dollar General consumer,” said Harry Slatkin, founder and CEO of Slatkin + Co. “I spent years dedicated to perfecting the Club92 brand. From using only the finest essential oils, to constructing each fragrance, to designing a custom glass candle vessel, to tirelessly burn-testing the final product until it met my standards, our efforts have resulted in a product line of the utmost quality at Dollar General’s everyday low prices. We are thrilled to offer the DG consumer the opportunity to elevate their surroundings everyday while staying within their budget!”

This initial Club92 collection launch includes the following assortment of core fragrances:

  • Very Vanilla Cupcake: Delectable and sweet, with notes of whipped buttercream and baked yellow cake for a delightful take on vanilla.
  • Crisp Apple: This crisp, fruity fragrance is composed of tart apple, succulent peach and dewy greens.
  • Fresh Cotton Skies: Cotton flower is layered with cozy cashmere and white woods for a fresh everyday scent.
  • Mango Key Lime: With this expertly designed fragrance, ripe mango, Florida key lime, and pink pineapple combine to transport you to an island vacation.
  • Jasmine Blossom: Fill your home with a gorgeous bouquet of Jasmine, tropical plumeria and sandalwood.
  • Eucalyptus Mint: An invigorating combination of garden mint muddled with eucalyptus and cactus water.

“We’re excited to have partnered with Harry Slatkin, the most recognized home fragrance expert, to provide our customer with a new assortment of fragrances that are sure to delight them,” said Reagan Stotz, senior buyer at Dollar General.

Now available at DG’s approximately 20,000 locations in 48 states, the Club92 home fragrance product line includes scented candles, wax melts and reed diffusers with retail prices ranging from $3.00 to $8.00.  For more information about Club92 and to explore the full range of products, please visit dollargeneral.com/dg/club-92. Home fragrance enthusiasts can locate the Dollar General store nearest them on the DG website or within the myDG app.

The post Dollar General launches home fragrance line appeared first on MMR: Mass Market Retailers.

View Original Article
https://www.massmarketretailers.com
Do you like MMR's articles? Follow on social!