WAUKESHA, Wis. — HRG has updated and rebranded its merchandising and pricing program, from TEMPS Category Manager to IN.store Category Management Tools. After a thorough review that included gathering feedback from retailers, merchandisers, and wholesalers, HRG defined enhancements to improve usability and ultimately provide an exceptional shopping experience for consumers while maximizing front-end profits for pharmacies.
New features and benefits of IN.store Category Management Tools include:
• Small-format planograms for most core categories which can be combined to create a full 4’ section for stores with small footprints.
• Monthly themed endcaps include a planogram and product identification listing with scannable barcodes for streamlined ordering.
• The Product Identification listing is organized in a more reader- and scanner-friendly format.
HRG’s category analysts will follow their same proven methodology of objectively reviewing sales and industry data to build profitable planograms, including customizing them by using top-performing products carried by stores’ wholesalers for fast, easy, and compliant execution.
For easier management of department updates for store staff, all of the aforementioned information and more will be available through customized IN.store portals. The portals will offer convenient access to the individual store’s specific planograms for a rolling 12 months, channel category ranking reports, and a space-to-sales calculator to evaluate individual stores’ product sales against devoted space in each department. Additionally, there will be a “Talk to Me” feature where store personnel can submit questions to HRG analysts as they arise.
Colleen Volheim, category research and analysis manager at HRG, said, “We’re excited to offer these enhancements to our customers and continue to increase the value of this 40+ year-old cornerstone product that provides assortment, pricing, placement, and promotional tools to meet independent pharmacy customer needs.” Volheim continued, “We have always gathered feedback to help us refine the deliverables of the program over the years, but recognizing the extensive changes the retail industry has undergone over the past three years, we set about to make the most significant modifications yet that will have greater positive impact to the new ways stores have to do business.”
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