1. Channel: Ecommerce & Digital

FastFeeder Gives Consumers New Holiday Tip Option

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USA Today reports that Pizza Hut has come up with a new idea for holiday tipping – “Customers of the pizza chain can order a doormat with a barcode that delivery drivers from any company can scan to get $25 worth of Pizza Hut food … Starting Wednesday, Dec. 6, customers can order a Reverse Delivery mat online for free without shipping costs or having to enter any credit card information.

“The chain said they will offer 50 mats a day from Dec. 6 to 10 on a first-come, first-served basis.

“Delivery drivers will scan the doormat’s QR code and be taken to a link where they will enter their full name, email and shipping address … They will be sent a gift card code can be used for any item on a Pizza Hut menu for as long as supplies last until Wednesday, Dec. 27.”

KC’s View:

I’m not sure my mailman, garbage pickup guy, dry cleaning delivery guy, or FedEx/UPS/Amazon delivery folks would want a Pizza Hut gift card more than cash.  But I have to admit, while I try to avoid Pizza Hut like the plague, this is kinda brilliant.   And I wonder if other retailers could also find ways to insinuate themselves into the holiday tipping continuum.

The post FastFeeder Gives Consumers New Holiday Tip Option appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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