1. Shopper & Customer

FaceTime with the Content Guy: Above & Beyond Customer Service

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A woman in New Zealand had a complaint that she voiced on social media:  she was hiking, and her rain jacket from The North Face wasn’t waterproof as promised.  It was the response to that complaint that showed the degree to which The North Face was committed to customer service, as well as understanding the power of narrative.

The post FaceTime with the Content Guy: Above & Beyond Customer Service appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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