1. Media & Marketing

FaceTime with the Content Guy:  Scattershot Marketing+

Written by Posted on Less than 0 min read

Good piece in The Atlantic  about how so many streaming services adopted the “+” as a way of differentiating themselves.  (As in “Paramount+” or “Disney+.”)  My question is whether this is more a scattershot marketing effort that reflects a lack of conviction about what a thing is, not to mention what the economics of what such a business are, and whether there are lessons about core value propositions from which retailers can learn.

The post FaceTime with the Content Guy:  Scattershot Marketing+ appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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