DoorDash has entered the home improvement category with a new partnership with Lowe’s Companies. The delivery aggregator announced yesterday that it will offer on-demand delivery from more than 1,700 Lowes’ stores nationwide. This partnership marks DoorDash’s first foray into the home improvement category and builds on the significant selection offerings on the platform, with more than 99 percent of its monthly users in the U.S. having access to a retailer on DoorDash.
According to the release, Lowe’s products, including everything from gardening tools to do-it-yourself supplies and more, can now be purchased directly on the DoorDash app and delivered the same day. All participating Lowe’s stores will also be available on DashPass, DoorDash’s membership program that offers members free delivery and reduced service fees on eligible orders from thousands of restaurants, grocery and convenience stores nationwide.
With the addition of Lowe’s to its app, DoorDash now has more than 150,000 non-restaurant stores across its marketplaces and platform services, globally, and offers groceries, retail, flowers, food and more.
Total Retail’s Take: This is an interesting development for Lowe’s, DoorDash, and consumers.
For Lowe’s, this expansion of same-day delivery options is part of the retailer’s continuing “omnichannel journey,” Neelima Sharma, senior vice president of digital commerce and technology at Lowe’s, said in the release. “Our collaboration with DoorDash unlocks an opportunity for us to reach new DIY customers who are shopping directly on the DoorDash app, helping them get everything they need for spring,” Sharma said.
It also enables DoorDash to provide consumers a wider range of products and services, which has been a focus of the company for several years. Mot recently, in February, for example, DoorDash announced a same-day delivery partnership with Pet Supplies Plus, offering delivery on demand from 720 of the independent pet retailer’s stores. Then, on March 18, it said it was expanding the range of beauty merchants active on its platform by partnering with Sally Beauty and MAC Cosmetics as well as expanding its existing partnership with Sephora.
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