1. Media & Marketing

The Whisky Shop taps Recite Me accessibility and language tools for retailer’s online store

The Whisky Shop has launched Recite Me accessibility and language tools on its e-commerce store. 

Visitors can now utilise a range of solutions to read and understand content in a way that best suits their needs.

Features include screen reading functionality, multiple reading aids, customisable styling options, and an on-demand live translation feature that offers over 100 languages, 65 of which are text-to-speech.

Alan Monaghan, Digital Marketing Manager at the Whisky Shop, comments: “We’re very excited to announce that we have installed the Recite Me accessibility assistive toolbar – allowing visitors to customise content so that they can read and understand it in ways that work best for them.”

“For example, through dyslexic friendly fonts, translations into over 100 languages, and screen readers for those with visual impairments.” 

Over 5,000 websites now use the Recite Me toolbar, including Poundland who recently launched it on its careers website, removing obstacles for those with disabilities, visual impairments, learning difficulties, and the population of an older age. 

Carina Mardenborough, Diversity, Inclusion and Wellbeing Manager at Poundland, says: “As a responsible employer, it is important we provide opportunities for our colleagues to throve and be the best version of themselves.”

“We aim to provide our colleagues with essential tools to aid with a useful online and mobile experience; Recite Me works across all devices, allowing everyone to use the internet in the way that suits their needs.”

The support available on the website allows users to read aloud text and change the appearance of website pages.

This includes changes to colours, font type and sizing. It’s also possible to improve the ease of reading with additional aids such as a ruler and screen mask. 

It means that visitors to the site, or the staff portal, can now click on a paragraph to have it read aloud, translate the page into a different language, read content in a dyslexia friendly text and much more. 

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