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Southeastern Grocers taps Zebra retail technology as it looks to improve store performance

Southeastern Grocers (SEG), parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is deploying Zebra Technologies’ workforce and task management solutions to boost in-store operations.

It selected offerings from Zebra’s Modern Store framework as it looked to better engage employees and optimise labour productivity across its network of over 420 stores.

Leveraging the tech enables SEG to align the staffing model with real-time demand and automate the scheduling process, so managers spend less time in the back office and more time helping customers and training associates.

“We put people at the heart of every decision we make,” says Jennifer Short, Vice President of Workforce Strategies at SEG.

“In today’s rapidly digitising world, we realised the need to upgrade to the latest workforce and task management solutions to help attract and retain our most valued asset, our people.”

“We have received positive results with the integrated solutions from Zebra, as our associates have more visibility into their workloads, ability to prioritise their tasks over time and feel more connected.”

Most of the workforce and task management features are held in a single daily touchpoint application installed on Zebra TC52 mobile computers that all associates can access for self-service scheduling and tasking.

“SEG is optimising the work of frontline workers with Zebra’s retail execution software portfolio, ensuring all associates and teams are engaged and enabled to do their best work,” says Suresh Menon, Senior Vice President and General Manager, Software Solutions, Zebra Technologies.

“With Zebra’s workforce and task management solutions, we are helping retailers modernise their stores by streamlining workflows for added focus, which will create more engaged associates and lead to an elevated customer experience.”

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