How did your stores perform compared to last year?
Here’s some stats from this year’s President Day weekend.
Furniture industry
Compared to Presidents’ Day weekend last year, the furniture industry saw 9% less foot traffic. Despite this dip, Saturday stood out as the busiest day, with an average of 33 customers per store.
In a positive turn, salespeople were able to convert 51% of shoppers to paying customers, a 6% increase over last year. With an average ticket 8% lowerer than last year, daily revenue came in at $32,904. This is an 11% decrease compared to the daily revenue of $37,133 last year.
Mattress industry
The mattress industry experienced very similar foot traffic to the previous Presidents’ Day, with a 2% increase compared to 2023.
The conversion rate was also similar to last year, with 75% of opportunities converted compared to the 78% converted last year.
Despite increased traffic and similar conversion rate, the mattress industry saw both average ticket and daily revenue decrease by 5%.
Footwear industry
In line with trends observed in the furniture industry, the footwear industry experienced a notable decrease in foot traffic, with a 7% decline compared to the previous year’s Presidents’ Day weekend.
Less foot traffic meant that salespeople had to make the most out of every opportunity, and that they did. Although average ticket decreased slightly from 75% last year, average ticket increased by a whopping 20% compared to last year.
As a result of the higher average ticket, daily revenue increased by 6% from $5,915 to $6,253 this year.
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