Trakwell.ai (formerly Doorcounts)
We know how hard it is to operate a chain of large-ticket retail stores in a world where everything has changed in the course of a single generation. With a constant stream of information coming at us at breakneck speed, success and failure comes down to how you use your traffic data. The good news, is with doorcounts, you can instantly turn essential information into meaningful action that has the potential to dramatically improve results across your entire operation. https://trakwell.ai/

Trakwell.ai (formerly Doorcounts)'s articles

  1. Data & Insights

The Small Details That Quietly Drive Results

Attention compounds. One brown M&M was enough for Van Halen to stop an entire concert setup. This week’s newsletter is about why. From Macy’s quiet comeback to the furniture retailers being recognized by HFA, the pattern is clear: the details you notice—and act on—shape everything that follows. Today’s Rundown Here’s a quick glimpse of what […]
4 min read
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  1. Data & Insights

How a Furniture Retailer Gained 5 Conversion Points in a Down Market.

Author’s Expertise: With over 15 years of experience in retail analytics and customer behavior analysis, I’ve helped more than 500 retailers optimize their follow-up strategies. At Trakwell, our team has analyzed millions of customer interactions across furniture, mattress, and high-value retail segments, giving us unique insights into what truly drives conversion and ticket size improvements. […]
4 min read
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  1. Data & Insights

World Building

I’ve always loved world building. Not the fantasy novels kind—though those too—but the business kind. The whiteboard exercise where you ask: what if none of the current rules applied? What if everything we assume is fixed could be different? Great authors like J.R.R. Tolkien built entire worlds—languages, histories, cultures—that teach us something about ourselves by […]
2 min read
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  1. Data & Insights

November 2025 Retail Metrics are in!

November 2025 Retail Metrics:   As we kick off the new year, it’s worth taking a quick look back at November—the heart of the holiday rush—to see what the data can teach us moving forward. This week, we break down how the furniture and mattress industries actually performed during November and what those results reveal […]
2 min read
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  1. Data & Insights

December 2025 Retail Metrics are in!

December 2025 Retail Metrics: For the final time, we’re looking back at 2025—focusing on December, the heart of the holiday rush—to understand what the data can teach us as we plan for 2026. This week’s analysis breaks down how the furniture and mattress industries actually performed and what those results reveal for the year ahead. […]
2 min read
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  1. Data & Insights

Below the Surface

Something is stealing your customers and you can’t see it happening. Not competitors. Not price. Not options. Marketers call it attenuation—the gradual weakening of intent over time and distance. It’s why starlight dims the further it travels. Why a song you fell in love with eventually drifts away. Why the dreams of youth become the […]
2 min read
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  1. Data & Insights

A Tribute to the Unknown Customer

“In the world’s broad field of battle,In the bivouac of Life,Be not like dumb, driven cattle!Be a hero in the strife!” —Henry Wadsworth Longfellow Longfellow wasn’t writing about war. He was writing about engagement—about the daily battle of showing up, being present, and refusing to drift passively through life. High-ticket sales is a battle. Every […]
2 min read
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  1. Data & Insights

Love of the Game

There’s no greater feeling in sports—or in business—than knowing you left everything on the field. Imagine a basketball team without a scoreboard. Players who don’t know the score can’t manage the clock, can’t decide when to push and when to protect a lead. They might play hard, but they can’t play smart. And at the […]
2 min read
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  1. Data & Insights

The Greatest Gift

Since it’s the day before Christmas, it makes sense I’m thinking about free will. Aristotle called choice “the seat of the soul”—meaning our decisions don’t just reveal who we are, they create who we are. We write ourselves into existence one choice at a time. But no choice is still a choice. It’s the empty […]
< 1 min read
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  1. Data & Insights

The Tool Is Ready. Are You?

Remember Lotus 1-2-3? If you’re of a certain age, you do. It was the spreadsheet. The standard. Then one day it wasn’t. Today you think Excel or Google Sheets. Lotus is a museum piece. But here’s the thing—Excel didn’t kill Lotus. A perspective shift did. We love to credit tools with changing history. The printing […]
2 min read
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  1. Data & Insights

Trees, Nuts, and Walkaways: Black Friday’s Hidden Economics

How was your 2025 Black Friday? TrakWell data shows year-over-year numbers were a mixed bag of nuts—but mostly up. Furniture stores outperformed last year across most metrics, while mattress stores saw a softer weekend compared to their strong 2024 results. In furniture, Black Friday average ticket jumped from $2,100 in 2024 to $2,546 in 2025, […]
< 1 min read
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  1. Data & Insights

Analysis: Black Friday 2025

Black Friday weekend 2025 painted two very different pictures for furniture and mattress retailers. Furniture stores continued to see declines in foot traffic—double-digit drops on most days—while mattress stores saw stronger weekend activity, especially on Sunday and Monday. Revenue followed those patterns too, with furniture holding steady thanks to higher tickets and strong conversion, and […]
5 min read
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