GRAND RAPIDS, Mich. – Meijer Inc. is enhancing mPerks, its digital coupons and rewards program, to allow for more personalized rewards and savings, with customers now earning points for every dollar spent on most items and every qualifying prescription filled, as well as additional opportunities to earn points.
“We want to ensure we’re continuing to provide personalized value while also making the experience fun and engaging,” said Derek Steele, vice president of customer strategy at Meijer.
Customers in Southeast Michigan will be the first to begin transitioning to the new mPerks program, while the retailer’s other Midwest markets will roll over to the new program in phases through the rest of this month and February.
Meijer said its millions of mPerks users saved more than $100 million on their purchases from the retailer in the first half of 2022.
Among changes to the program:
- Purchases now earn points, which customers can apply toward the savings of their choice.
- Each qualifying prescription filled now earns points, instead of every five prescriptions filled.
- Points expire after 90 days, as opposed to 45 days in current system.
- Customers choose when and how they want to redeem points for additional savings.
Customers’ existing unclaimed rewards will automatically transition to the new program with the same value. Any in-progress rewards, as well as existing pharmacy credits, will be transferred to the new program as points.
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