1. Channel: Ecommerce & Digital

Sports Betting: The New Frontier for Brands In Sports

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As the World Series gets underway next week, sports fans are in the middle of one of the busiest times of the year: football, baseball, hockey and basketball are all in action at the professional level. It’s a rich time for sports fans, and an even richer time for brands who can capitalize.  Amazon is […]

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  1. Media & Marketing

Airport satisfaction is high among US travelers, but so are stress levels

Nine out of ten US airport travelers are satisfied with the airport experience Nearly half (45%) of US airport travelers find the crowds in airports to be stressful More than seven in ten (73%) US airport travelers agree they feel taken advantage of when it comes to the cost of things at airports As US […]
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  1. Shopper & Customer

Mintel Announces Global Consumer Trends for 2023

Mintel, the experts in what consumers want and why, has today announced five trends set to impact global consumer markets in 2023, over the next five years and beyond. Centred around seven core drivers of consumer behaviour—Identity, Rights, Surroundings, Experiences, Technology, Wellbeing and Value—the trends are: Me Mentality: Consumers will be eager to re-focus on […]
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  1. Media & Marketing

[PODCAST] Evolution of the Gaming Industry

Host Samantha Dover is joined by gaming industry experts Brian Benway and Zach Emmanuel as they discuss the future of the gaming industry, including social media participation, game streaming, and the development of VR and AR technology. What are the opportunities for in-game advertising and sponsorship? What can brands do to address diversity in gaming […]
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  1. ESG

Mintel: Environmental benefits associated with cutting back on meat decline as money-saving association soar

When it comes to cutting back on meat, sustainability is taking a backseat as the cost of living crisis continues to bite. According to new research from Mintel, the perceived financial benefits of eating less meat skyrocketed during 2022. When asked about the benefits of cutting back on meat, Mintel research reveals the percentage of […]
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  1. Department & Category

A day in the life of a money-saving mum in 2023

Most of the UK experienced an unusual feeling this week: warm sunshine. Less welcome, sadly, was the news that food prices were still stubbornly, and for too many people, debilitatingly high. With food inflation at 19.1%, close to a record high, it is only right that Mintel focuses attention on those consumers who are struggling […]
2 min read
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  1. Technology & Innovation

Future of Finance: The Impact of Crypto & Digital Payments

The constantly changing landscape of technology means that numerous industries are party to continuous and unavoidable innovation, and finance is by no means exempt. The cultural conversation around fintech has grown in recent years, with cryptocurrency, digital payments, and mobile banking technologies featuring as major focuses. With so many new payment methods available, Mintel’s experts […]
4 min read
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  1. Shopper & Customer

Terrace season 2023: challenges and opportunities

The foodservice industry has had some challenging few years, and the ongoing cost of living crisis has dampened hopes of a swift post COVID-19 recovery. Yet, with summer upon us, optimism is high among foodservice operators hoping to make the best of the terrace season. They will need to deliver on value as German consumers […]
2 min read
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  1. Shopper & Customer

Resolution Revolution: Financial Brands Can Gain Insight from Non-Finance Sectors

When the calendar turns over every year, consumers find comfort in numbers: pounds to lose, drinks to not drink, and in 2024 – dollars to save. Mintel research shows six in ten US adults noted improving their finances as one of their top three goals for the next year, only one percentage point lower than […]
4 min read
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  1. Trends & External Forces

Helping consumers understand sustainability in financial services

Consumers regard sustainability – environmental efforts in particular – as an important criteria when choosing financial services (FS) providers. As more and more people tap into green banking, how can banks and other FS providers communicate their sustainable messages clearly and consistently to consumers? In this blog, we explore 3 ways financial services providers can […]
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  1. Department: Food

You Heard It Here First: Cell-Based Meat

Mintel has been at the forefront of predicting the consumer and market trends that matter most, calling them early and accurately. The ‘You Heard It Here First’ series explores some of the predictions that we’ve made over the years and where they’re headed next, with data, insights and recommendations for brands looking to leverage them […]
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  1. Corporate Strategy

[PODCAST]LIVE from Money 2020: Interview with Navy Federal CMO Pam Piligian

In this special episode, host Andrew Davidson sits down with Pam Piligian, CMO, Navy Federal Credit Union, live at the Money 20/20 conference – the largest global fintech event enabling payments and financial services innovation for connected commerce. Hear Pam’s opinion on the evolution of the role of the CMO, how she is navigating the […]
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  1. Department: Beverage

Why coffee needs an extra shot of Taylor Swift

In November 2021, Starbucks teased a brewing collaboration with pop music icon Taylor Swift ahead of the singer’s re-release of her ‘Red’ album. After dropping several hints, Starbucks officially announced that her favourite order (a caramel non-fat latte) would be available on its menu as ‘Taylor’s Latte’, and songs from her album would be played […]
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  1. Shopper & Customer

Three Exciting Retail Market Opportunities Revealed In The Fifty

In honour of our 50th anniversary, Mintel’s leading experts have curated an exciting new ebook. The Fifty is your trusted guide, lifting the lid on 50 fascinating markets around the world where potential gains abound. The world is evolving and consumers are changing faster than ever before. We delved into our industry-leading data and identified […]
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  1. ESG

Nearly half of Gen Z Canadians believe social media has a negative impact on their mental health

Nearly three in five Gen Zs (51%) are looking for new ways to integrate technology into their daily lives. 95% of Gen Z consumers agree that mental health is just as important to maintain as physical health. 64% of Gen Z consumers spend more time on social media than they do watching TV or movies. […]
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  1. Technology & Innovation

US Retail Trends to Watch

Retail, like all other industries, has had to respond swiftly to societal developments and changing attitudes of the US public. With the explosion of AI, a new door has opened for retail marketing and advertising, which will break through boundaries and expand the limits of consumers’ imagination. This article discusses key trends driven by technological […]
4 min read
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  1. Technology & Innovation

Be the disruptor or be disrupted: The effects global tech layoffs could have on SEA

In November 2022, Meta cut 11,000 jobs (about 13% of its staff) in the biggest tech layoff of 2022. It wasn’t just Meta, many other tech industry giants made cuts and “right-sized” amidst uncertain economic conditions. This means that many skilled immigrants were forced to quickly find a new job or leave the countries they […]
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  1. Department: Beverage

Gen Z: The Sober Curious Generation

As part of Mintel’s research into the lifestyles of Gen Z in Britain, our findings indicate that  36% of young adults aged 18-25 most commonly socialise by going to bars and pubs with their friends. In 2023, going to restaurants is one of the most popular choices for socialising, while online gaming, visiting cafes, and going […]
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  1. Shopper & Customer

How brands can tap into the increasing popularity of competitive socialising

What is competitive socialising? Competitive socialising brings together a range of traditional activities such as tenpin bowling, crazy golf and darts, along with novel and innovative offerings such as racing car simulators and social cricket, into an immersive and contemporary environment. Many operators are taking advantage of large vacant retail spaces, and are also increasingly […]
4 min read
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  1. Department: Consumer Durables

Leading Brands in Festival Fashion

Sustainability in Festival Fashion As sustainability becomes more of a priority for festival goers, with initiatives like using turf to generate electricity at the Isle of Wight Festival, or Green Man Festival’s solar-powered stages, and hydrogen and hydrotreated vegetable oil power; fashion will experience similar trends. Many consumers are turning to renting a summer wardrobe […]
3 min read
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  1. Department: Adult Beverage

Will dark spirits see dark times? How inflation is affecting alcohol sales

The spirits market has grown at a faster rate than beer or wine over the past five years as consumers are increasingly interested in higher-end spirits. While the pandemic negatively impacted the spirits market in the short term with the closure of bars and restaurants, many consumers upgraded their home bars throughout 2020, resulting in […]
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