1. Department: Food

You Heard It Here First: Cell-Based Meat

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Mintel has been at the forefront of predicting the consumer and market trends that matter most, calling them early and accurately. The ‘You Heard It Here First’ series explores some of the predictions that we’ve made over the years and where they’re headed next, with data, insights and recommendations for brands looking to leverage them […]

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  1. Shopper & Customer

Resolution Revolution: Financial Brands Can Gain Insight from Non-Finance Sectors

When the calendar turns over every year, consumers find comfort in numbers: pounds to lose, drinks to not drink, and in 2024 – dollars to save. Mintel research shows six in ten US adults noted improving their finances as one of their top three goals for the next year, only one percentage point lower than […]
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Is Cash King Again? UK Consumer Spending Habits in a Cost of Living Crisis

There were very few industries that weren’t affected by the COVID-19 pandemic, and the UK finance industry was no exception. Driven by restrictions on physical locations, the industry as a whole forged a greater reliance on digital channels. The move to a predominantly digital model was a long-time coming, innovations in financial technology have created […]
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  1. International

The Guardian: ‘Lipstick effect’ – Britons turn to small luxuries in cost of living crisis

London (The Guardian) — The shadow cast by the cost of living crisis has spurred a retreat into small luxuries with Britons cheering themselves up with mood boosters such as luxury lip balms and false nails. While the lipstick index is an established economic indicator Jonny Forsyth, an analyst at the market research firm Mintel […]
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  1. Shopper & Customer

3 way unique ways brands use advent calendars

Advent calendars have been popular since the late 19th century as a way of marking the days until Christmas. Brands have also renamed the seasonal marker as ‘anticipation calendars’ to widen the potential audience. Anticipation calendars also give consumers the opportunity to experiment with products the recipient has not tried before.  From simple interactive cardboard […]
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  1. Department: Consumer Durables

Leading Brands in Festival Fashion

Sustainability in Festival Fashion As sustainability becomes more of a priority for festival goers, with initiatives like using turf to generate electricity at the Isle of Wight Festival, or Green Man Festival’s solar-powered stages, and hydrogen and hydrotreated vegetable oil power; fashion will experience similar trends. Many consumers are turning to renting a summer wardrobe […]
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  1. Shopper & Customer

Truths About Summer Travel

With the summer season comes an influx in travel, and in recent years we have seen a clash of two forces: the desire to travel outside of the country versus a cost of living crisis forcing households to reconsider their budget for a summer holiday. Mintel has identified five key truths about summer travel that […]
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  1. Holiday & Events

Christmas Shopping Trends in the UK

Christmas Food Spending Habits Grocery Budget Retailers See Big Spending Boosts In the UK, the cost of living crisis had a tangible impact on food spending around the festive period. Consumers are looking more closely at their bank balance when spending money on festive groceries, with discount supermarkets seeing major growth in their sales. In […]
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Three Things Brands Need to Know About Marketing to Gen Z Consumers

Over the next ten years, all new adults will be members of Generation Z. Roughly defined as those born between 1997-2012, Gen Z is poised to be the most racially and ethnically diverse generation yet, and a key consideration for marketing strategists today.    Four years ago, Mintel’s team of global beauty and personal care analysts […]
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  1. Technology & Innovation

Be the disruptor or be disrupted: The effects global tech layoffs could have on SEA

In November 2022, Meta cut 11,000 jobs (about 13% of its staff) in the biggest tech layoff of 2022. It wasn’t just Meta, many other tech industry giants made cuts and “right-sized” amidst uncertain economic conditions. This means that many skilled immigrants were forced to quickly find a new job or leave the countries they […]
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  1. Corporate Finance

How rising interest rates drove financial services brands to alter messaging

In our latest installment of the Inflation Exploration series, Comperemedia analyst, Bella Broccolo analyzes the effect of increased interest rates on how brands are marketing savings accounts and mortgage refinancing. As of March 2022, the Federal Reserve raised the interest rate for the first time since December 2018. The increase was announced as one of […]
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  1. Shopper & Customer

Gifting Trends for the Holiday Season

With disruptive factors like the cost of living crisis and UK postal strikes negatively influencing how consumers shopped, the UK saw a 2.9% decline in retail spending last holiday season, the largest drop since 1991. This year, insights provided by our UK Christmas Gift Buying Market Report 2023 suggest shoppers will still be prioritising value. Additionally, […]
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3 ways auto brands can resonate with consumers in challenging times

The automotive industry is in a state of flux, challenged by both internal and external factors. As a result, brands and retailers have been met with unprecedented challenges when looking to reach, and convince, consumers to purchase a vehicle in the short term. Furthermore, those still in the market for a vehicle may be met […]
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  1. Stores & Formats

Gymshark’s new physical store: 3 trends retailers can learn to help revive the high street

Why open a physical store? Founded in 2012 as an online-only direct to consumer (DTC) brand Gymshark has enjoyed significant success over the past ten years and has grown to sales of over £450m.  Given the success the brand has had to date, many would question why Gymshark needs physical stores. While among Gymshark’s core […]
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  1. Trends & External Forces

Dietary Habits in the UK vs. US

When asked about our own eating habits, a lot of us like to think that we are healthy eaters. But how does this compare with our actual dietary habits? And how do British diets differ from American diets? Let’s take a look at what Mintel’s research can tell us about what healthy eating in Britain […]
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  1. Shopper & Customer

[PODCAST] How can brands engage the growing number of ‘hyper fatigued’ consumers?

Host Andrew Davidson is joined by technology, travel and consumer trend experts for a discussion about the 2023 Mintel Global Consumer Trend ‘Hyper Fatigue’. The trend predicts that instead of trying to keep up with technology, consumers will be tempted to give up entirely and return to the ease of tactile pleasures. As the pandemic, […]
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  1. Media & Marketing

From followership to friendship: strategies for creating connection on TikTok

In the ‘Insight to Impact with Mintel Consulting’ series, thought leaders on our Marketing Intelligence team expand on research and insights identified in Mintel Comperemedia research. Today’s article is inspired by Compremedia’s Winning Strategies: Key Brand Opportunities on TikTok, and explores platform content recommendations for CPG, beauty and retail brands.  There is no denying the […]
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  1. Department & Category

Three food and drink trends to watch out for in 2023

The food and drink industry has already experienced huge changes from the impacts of the conflict in Ukraine, to the cost of living crisis. In this blog we identify three major trends for brands to put on their radar to help them navigate the year ahead.  In 2022, inflation in Europe reached levels not seen […]
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  1. Shopper & Customer

3 Tips to Help Brands Thrive During Economic Uncertainty

Despite a surge in consumer sentiment at the start of the year, recent bank runs and continued inflationary concerns have caused an unfortunate boomerang effect back to a sentiment of uncertainty. With the economic outlook for the rest of the year unlikely to be positive, consumers are settling in for a prolonged high-rate environment. Now […]
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  1. Shopper & Customer

Increase in DIY for the Retail Market

The COVID-19 lockdown caused a massive spike in DIY interest. This was exemplified by Kingfisher, the owner of B&Q and Screwfix, reporting a remarkable 146% increase in online sales from 2021 to 2023 last three years. However, following this, the DIY market saw a decline in 2022 due to the cost of living crisis. The […]
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  1. Shopper & Customer

From Comfort to Fun: 3 ways Underwear Brands Can Appeal to Consumers

The underwear market is poised for growth and rapid change. Consumers are seeking authenticity from underwear brands, looking for them to showcase what real people look like and leave behind unattainable body standards. As brands look toward inclusive sizing, innovative materials, and new use cases, the future for underwear is bright. Consumers are embracing items […]
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