1. Shopper & Customer

Three Things Brands Need to Know About Marketing to Gen Z Consumers

Over the next ten years, all new adults will be members of Generation Z. Roughly defined as those born between 1997-2012, Gen Z is poised to be the most racially and ethnically diverse generation yet, and a key consideration for marketing strategists today.    Four years ago, Mintel’s team of global beauty and personal care analysts […]

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