1. Shopper & Customer

[PODCAST] How can brands engage the growing number of ‘hyper fatigued’ consumers?

Written by Posted on Less than 0 min read

Host Andrew Davidson is joined by technology, travel and consumer trend experts for a discussion about the 2023 Mintel Global Consumer Trend ‘Hyper Fatigue’. The trend predicts that instead of trying to keep up with technology, consumers will be tempted to give up entirely and return to the ease of tactile pleasures. As the pandemic, […]

View Original Article
Member since

More from Mintel

  1. Shopper & Customer

Truths About Summer Travel

With the summer season comes an influx in travel, and in recent years we have seen a clash of two forces: the desire to travel outside of the country versus a cost of living crisis forcing households to reconsider their budget for a summer holiday. Mintel has identified five key truths about summer travel that […]
4 min read
0
  1. Shopper & Customer

Independent: Around half of consumers plan to cut back on festive spending

London (Independent) — new research from analysts Mintel found that 54% of Britons say financial concerns mean they plan to keep a stricter budget this year compared to 2021. Some 22% plan to make use of credit, including buy-now-pay-later schemes, this festive season, rising to 40% of 16 to 24-year-olds. Nick Carroll, category director of […]
< 1 min read
0
  1. Trends & External Forces

Mintel announces Global Food and Drink Trends for 2023

Mintel, the experts in what consumers want and why, has today announced four key trends that will shape global food and drink industries in 2023, over the next five years and beyond: Weatherproofed Provisions: Consumers are in need of food and drink formulations that help them endure heat waves, sub-zero temperatures and disastrous weather events. […]
< 1 min read
0
  1. Media & Marketing

Power to the People: Letting creators do the talking on TikTok

Since its launch in 2016, TikTok has captured the globe’s attention and subsequently confused marketers on how to unlock those viral TikTok moments. The same marketing tactics that were used for Instagram, YouTube, and Facebook cannot be retrofitted to TikTok’s modern intricacies. In this blog, we will dissect three viral brand moments on TikTok, and […]
< 1 min read
0
  1. Shopper & Customer

UK’s Autumn Statement: what it means for consumers and brands

Another month, another budget It used to be that the UK had one budget a year. Over time, the importance of the Autumn Statement has grown, meaning that we had effectively moved to having two set-piece fiscal events a year. The chaos of the last few months, though, means that we’re now onto our second […]
< 1 min read
0
  1. Department: Food

You Heard It Here First: Cell-Based Meat

Mintel has been at the forefront of predicting the consumer and market trends that matter most, calling them early and accurately. The ‘You Heard It Here First’ series explores some of the predictions that we’ve made over the years and where they’re headed next, with data, insights and recommendations for brands looking to leverage them […]
< 1 min read
0
  1. Technology & Innovation

[LISTEN] Tech at Mintel: A Tech Leader’s Journey to Success and Inclusion

The Tech at Mintel series shines a spotlight on our global IT department and how some of the industry’s best and brightest build Mintel’s modern, agile, and scalable technology backbone. Janine Crosbie, Mintel’s VP of Engineering and Belfast Site Lead, recently joined Stephen Turkington, Co-Founder at Search 5.0 for an inspiring conversation on the podcast Code Bytes. […]
< 1 min read
0
  1. Department: Nonfood

Hotspots: 2022’s Top Trends Observations

Hotspots: 2022’s Top Trends Observations Hotspots brings you the Mintel Trends team’s top observations on product and service launches from around the world. This special edition brings our analyst’s top trends from the year in each region. From shampoo that contains popular skincare ingredients to a pet hotel, find out the most innovative global initiatives […]
< 1 min read
0
  1. Merchandising

How the Packaging Industry Has Evolved

As discretionary income in the UK decreases, consumers are often prioritising cost over packaging sustainability in their purchasing decisions. Despite this, over half of consumers still consider sustainability as an important factor for food packaging. Over 70% of consumers are concerned about product packaging ending up in landfills, which highlights an ongoing need for companies […]
3 min read
0
  1. Trends & External Forces

2023 Marketing Trends: A spotlight on inflation

Where are we headed? What do we need to get there? Marketers are asking themselves critical questions like these in response to a myriad of ongoing social and economic situations. Consumers are grappling with the new, post-pandemic world which includes an environment of economic uncertainty. The supply chain and inflationary issues that stemmed from the […]
< 1 min read
0
  1. Technology & Innovation

US Retail Trends to Watch

Retail, like all other industries, has had to respond swiftly to societal developments and changing attitudes of the US public. With the explosion of AI, a new door has opened for retail marketing and advertising, which will break through boundaries and expand the limits of consumers’ imagination. This article discusses key trends driven by technological […]
4 min read
0
  1. Holiday & Events

Christmas Shopping Trends in the UK

Christmas Food Spending Habits Grocery Budget Retailers See Big Spending Boosts In the UK, the cost of living crisis had a tangible impact on food spending around the festive period. Consumers are looking more closely at their bank balance when spending money on festive groceries, with discount supermarkets seeing major growth in their sales. In […]
4 min read
0
  1. Shopper & Customer

Terrace season 2023: challenges and opportunities

The foodservice industry has had some challenging few years, and the ongoing cost of living crisis has dampened hopes of a swift post COVID-19 recovery. Yet, with summer upon us, optimism is high among foodservice operators hoping to make the best of the terrace season. They will need to deliver on value as German consumers […]
2 min read
0
  1. International

The Guardian: ‘Lipstick effect’ – Britons turn to small luxuries in cost of living crisis

London (The Guardian) — The shadow cast by the cost of living crisis has spurred a retreat into small luxuries with Britons cheering themselves up with mood boosters such as luxury lip balms and false nails. While the lipstick index is an established economic indicator Jonny Forsyth, an analyst at the market research firm Mintel […]
< 1 min read
0
  1. Media & Marketing

How Women Dominated This Year’s Super Bowl Viewing Experience

When she’s not busy preparing Totino’s pizza rolls for her husband and his friends during the Super Bowl, what’s a woman to do? Well, if it’s SNL, she can turn to Totino’s Super Bowl Activity Pack for Women, a collection of “fun little puzzles and games.” But if it’s not a sketch show and instead […]
4 min read
0
  1. Department: Consumer Durables

Leading Brands in Festival Fashion

Sustainability in Festival Fashion As sustainability becomes more of a priority for festival goers, with initiatives like using turf to generate electricity at the Isle of Wight Festival, or Green Man Festival’s solar-powered stages, and hydrogen and hydrotreated vegetable oil power; fashion will experience similar trends. Many consumers are turning to renting a summer wardrobe […]
3 min read
0
  1. Shopper & Customer

UK Economy Falls Into Recession – What Does It Mean For Consumer Spending?

The UK slipped into a technical recession in the final quarter of 2023 according to new data from the Office of National Statistics (ONS). The fall in economic output was steeper than most economists expected, with the economy barely growing over the course of last year. Despite the slowing economy, consumer confidence is up on […]
6 min read
0
  1. Shopper & Customer

Why scent marketing makes sense for brands

A Rolls Royce, a Holiday Inn, anywhere within 50 feet of an Abercrombie & Fitch store—nothing smells quite like a scent marketing gimmick that works. Scents have more mystery than sights and sounds. They make themselves known in the background, long before you can name them. They feel personal; they surface memories. And brands want […]
5 min read
0
  1. Stores & Formats

Gymshark’s new physical store: 3 trends retailers can learn to help revive the high street

Why open a physical store? Founded in 2012 as an online-only direct to consumer (DTC) brand Gymshark has enjoyed significant success over the past ten years and has grown to sales of over £450m.  Given the success the brand has had to date, many would question why Gymshark needs physical stores. While among Gymshark’s core […]
< 1 min read
0
  1. Trends & External Forces

Why travelers are prioritizing memories over money

As lockdowns from the global COVID-19 pandemic get further away in the rearview mirror, travelers show indications that some of their travel habits are reverting back to pre-pandemic life. While travelers plan on spending more on vacations in 2023, travelers are cognizant of higher travel prices but continue to prioritize travel in their budgets. In […]
3 min read
0
Next