1. Trends & External Forces

Recession and the cost of living crisis: Key challenges and opportunities for brands in the UK

The latest GDP figures showed that the UK economy grew by 0.1% in November, boosted by the World Cup and spending on food and drink. But bad economic news continues to stack up. The Bank of England is predicting a “very challenging” two-year recession. The Office for Budget Responsibility (OBR) has forecast a 1.4% fall […]

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