Tokinomo provides 4 recommendations on what you can do to prepare for cookiegeddon and how to still personalized offers and experiences?
- More First-Party Data Collection
- Contextual Retail Advertising
- Retail Media
- Focus more on in-store marketing
Allbirds filed to go public yesterday – the second digitally native brand to do so in the last two weeks (Warby Parker went public last week via direct listing). Allbirds’s online sales revenue grew 74% from 2018–2020 but it is important to note they still have not made a profit. Also, of note, both of those brands have also seen the need and moved into brick & mortar as well, Allbirds has 27 stores and Warby Parker has 145.
As the labor market continues to become more competitive drugstore chain Walgreens Boots Alliance announced on Tuesday that it will raise its wages for hourly workers in phases, with the goal of reaching $15 per hour by November 2022. We have seen most retailers raising wages and thinking more creatively on benefits (education benefits etc.) as they are all competing for associates.
7-Eleven Drafts Roster of Superfan Influencers
7-Eleven is drafting three social media-savvy customers to join its squad of football superfans and show their followers – and the world – how 7-Eleven helps fuel their fandom. Led by Dallas Cowboys quarterback Dak Prescott, pro football wide receiver JuJu Smith-Schuster, and sportscaster Erin Andrews (each with a social media fan base in the millions!), the 7-Eleven Superfan Influencer Team will “Take It To Eleven” all season long as they cheer on their favorite teams.
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