Last week’s most read and most interesting stories.
- Retail Media Standardizatoin
- Instacart boosts IPO
- August Retail Sales up
- New Coke (created by AI)
- Amazon AI product descriptions
- and more!
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Amazon launches generative AI to help sellers write product descriptions
The e-commerce giant and eBay are both using artificial intelligence to make it faster and easier for sellers to list
Instacart boosts IPO to $10B after strong day of trading
Instacart’s IPO has received a boost after the grocery delivery service revised its terms to target a fully diluted valuation
IAB/MRC Retail Media Measurement Guidelines: Public Comment Period Open
HAPPENING TODAY: IAB Connected Commerce Summit Retail Reimagined (Learn More) In the ever-evolving landscape of retail media, setting a standardized
Albertsons’ retail media standardization framework to be assumed by IAB
The announcement comes a few months after the grocer released a white paper advocating for regimented specifications, methodologies, terminology and disclosures across
Retail Sales Stronger Than Expected In August, Up 0.6%
The retail sales numbers delivered another upside surprise, but economists are still warning of a looming slowdown. View Original Article
Vitaminwater sets up shop on Fortnite to promote zero-sugar products
The Coca-Cola brand’s Fortnite island raises awareness of its zero-sugar products through a virtual fashion contest. Dive Brief: Vitaminwater, owned by The
‘Consolidation or evaporation’: Marketers get decisive about retail media spending
At the IAB’s first Connected Commerce Summit, speakers expressed concerns that the current way of doing business is “untenable.” NEW
Retail sales see slight August gains, reports Commerce and NRF
Commerce reported that total August retail sales, at $697.6 billion, were up 0.6% from July to August, and were up
Video Game Engagement, by Generation
By 2025, the number of gamers is estimated to reach 3.6 billion and generate a whopping $211 billion in revenue.
As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards
The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in
August 2023 Earnest Analytics Spend Index
Sign up to explore EASI data and category level trends for free in Earnest Dash. Access chart in Dash. Earnest
Coke’s Latest Mystery Flavor Is Here. It’s Created by AI
Coca-Cola has unveiled its latest mystery flavor, Coca-Cola Y3000, with a futuristic theme aiming to appeal to younger consumers. This
Delivery service adoption may be contagious
Download the full report Analyzing Instacart’s S-1 Using Earnest Credit Card Data. Contact Sales for more details. Since 3Q20, first
Retail Media Partnership Trends
#30DaysofRetailMedia | Day 27: Retail Media Partnership Trends Partnerships help retailers go deeper into media … These retail media partnerships
Grocery Outlet woos Albertsons customers
Access chart in Dash. Grocery Outlet customers are increasingly spending their grocery wallet at the discounter, turning away from brands
Retail Media Key Success Factors
#30DaysofRetailMedia | Day 26: Retail Media Key Success Factors What’s the foundation for retail media success? Key success factors include:
Retail Media Risks
#30DaysofRetailMedia | Day 25: Retail Media Risks What threatens retail media success? 🚩 Resistance to change 🚩 Silos within and
Jelly giant J.M. Smucker agrees to buy Twinkie maker Hostess Brands for $5.6 billion
KEY POINTS Smucker has agreed to pay $34.25 per share, or roughly $5.6 billion, to acquire Hostess Brands. Hostess saw
