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marketingcharts.com
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Consumer Interest in “Virtual Living” Intensifies, Accenture Survey Finds
The growing use of immersive technologies such as augmented and virtual reality will spur consumer-facing companies, such as those in retail, consumer goods and travel, to increase investment in new capabilities and experiences to blend physical and virtual worlds, or risk being left behind, according to the findings of a recent global survey from Accenture (NYSE:ACN).
Accenture: Retail
April 27, 2022
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