Walmart and Amazon are on a hiring spree. Most of it appears to be centered around supply chain, which has yo-yo’d quite drastically over the last few years. The Great Labor Shortage hasn’t slowed, especially in an area that’s had a lot of friction, mixed business models (and subsequent results), and key to winning customers.
General Mills drops an album. Yes, you heard that right. As you can imagine, it’s equal parts hilariously bad and wicked fun. We’ve seen a few articles recently on music and playlists being used as a top of the funnel lever, typically on Spotify.
Campbell’s reports Q4 & FY2021 Results. They beat expectations with Q4 sales decline of 11.2% ($1.87B vs Street consensus of $1.81B). Organic net sales declined 4%. For the Fiscal, net sales decreased 2% and organic net sales remained flat. Campbell’s faced a tough year, considering the pandemic and supply chain constraints, and performed better than expected—the stock was up 2% after the announcement.
MarketingCharts talks digital customer engagement strategy. The number of data sources leveraged by marketers has and is expected to increase—essentially doubling from 2020 (6 sources) to 2022 (12 sources). Put (too) simply, the death of the cookie is fragmenting the market, and teams will be paying it through piecing together disparate platforms. It’s easier than ever to stand up data architecture, and harder than ever to realize the value.
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