1. Department: Consumer Durables

adidas Originals and Web3 artist FEWOCiOUS collaborate on physical and digital product drops

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adidas Originals has teamed up with 20-year-old Web3 artist, Victor Langlois, aka FEWOCiOUS, to offer a range of physical and digital product drops.

First appearing in an official capacity with adidas /// Studio (Three Stripes Studio) for an installation during Art Basel Miami in December 2022, FEWOCiOUS says that he has long had an affinity for the brand, using adidas silhouettes as an artistic canvas when he was 16 years old.

Ushering in a collaborative partnership, adidas Originals and FEWOCiOUS have come together to launch a limited edition, product linked Trefoil Flower Mint Pass.

Launching on 22nd June, it will also unlock the opportunity for NFT holders to redeem a complimentary artist designed Campus 00’s sneaker.

FEWOCiOUS says: “Working with adidas is a real dream come true. I can’t believe I was painting adidas shoes in my bedroom by myself four years ago and now I get to officially collaborate with them.”

“This is one of the longest projects I’ve ever worked on and keeping things a secret is so hard I just want to scream it from the rooftops. I really believe in the future of fashion and footwear and the intersection of digital and physical, and I’m so excited for these to see the world and for everyone to be part of that journey with me.” 

This drop will be the first time that adidas has produced a token gated, NFC tagged sneaker that is also tied to a limited edition NFT.

Holders of the FEWOCiOUS x FewoWorld: Paint NFTs, along with holders of the ALTS by adidas ‘Decos’ and ‘Soles’ [ALT]er Ego NFTs, will be offered a range of exclusive benefits, including discounted pricing and early access via the OpenSea platform on 22nd June.

The pair say they are keen to ensure that a range of NFT holders from their wider ecosystems will also be given the chance for early access before the wider public sale later that day. The Trefoil Flower Mint Pass will be exclusively available for mint and purchase through OpenSea.

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