Total Retail recently published its Top 50 Tips of 2023 report. This annual feature includes tips on how to run a more efficient and profitable retail business, and covers multiple functions for doing so, including e-commerce. Below are five tips designed for retailers that will help them position their businesses for success to close the holiday season and into the new year:
- Display more personalized editorial on category pages, highlighting USPs, brand values, discounts, offers and wider inventory. The aim should be to encourage visitors to explore more of the site, with fewer bounces, more pages per visit and, ultimately, more sales. — Jan Soerensen, Nosto, “5 Ways E-Commerce Experiences Must Evolve to Succeed Among Economic Uncertainty,” March 21
- By presenting shoppers with relevant offers on the payments page and helping them navigate through the noise in payment choices, retailers create an additional monetization opportunity at a critical moment in the checkout process when consumers are highly engaged. This turns the checkout moment — typically seen as a cost center — into a profit center. — Elizabeth Buchanan, Rokt, “How to Future-Proof an E-Commerce Brand to Thrive,” March 23
- Every element of your product page matters, but don’t worry, there are tools out there that can review listings and suggest improvements. A well-designed product page, including detailed descriptions, images and videos, can increase conversion rates by up to 20 percent. Automated tools can scan a product page and suggest ways to enrich product descriptions using LLM. They’ll also run product classification analysis, ensuring your product is offered within the right category alongside similar products. — George Booth, The Ohlo Group, “5 Strategies to Boost Sales With Product Page Optimizations,” June 29
- Shoppers often use browser extensions to get better deals on products they’re interested in. Browser extensions can help drive more traffic and win more sales, but they can be a double-edged sword when it comes to customer experience. Retail marketers put effort into crafting a perfect online journey for their audience, and a browser extension can derail those efforts. While most of these extensions are completely legitimate, there are “bad” ones that deliberately interfere with the customer journey to try and maximize affiliate revenue, direct users to unsavory websites, or significantly slow down website loading times. You need to have full visibility into how each extension impacts revenue, bounce rate, CVR, AOV, and customer experience. In other cases, you’ll want to block the interruption completely. — Adi Schwartz, Namogoo, “The Big Sale Days: An E-Commerce Guide to Black Friday and Cyber Monday,” Aug. 24
- Clear and sharp product images are crucial for engaging visitors and converting them. Image optimization prevents blurry visuals and slow page load times, enhancing the overall shopping experience. To prepare for the holiday season, consider implementing a media optimization solution that supports a variety of channels and formats to ensure superb images. — Ali Hanyaloglu, Amplience, “5 Tips for Avoiding Online Holiday Shopping Fails,” Oct. 31
For more tips like these, which will kick-start your 2024 planning, download the Top 50 Tips of 2023 report today.
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