1. Data & Insights

Very Human Takeaways From An AI Event

Written by Posted on Less than 0 min read

Learn key takeaways from the 2023 Berkeley Business Analytics & AI Summit, which had the theme of “Analytics, AI, and Society: Towards a Wiser World?”

View Original Article
Member since
Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth. Forrester’s unique insights are grounded in annual surveys of more than 690,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive peer groups, certifications, and events, we are revolutionizing how businesses grow in the age of the customer https://go.forrester.com/blogs/
Do you like Forrester's articles? Follow on social!

More from Forrester

  1. Technology & Innovation

Biden’s Executive Order On AI Is Broad In Scope And Laser-Focused On Spurring Innovation Without Undue Risk

With much anticipation, and two days before the UK’s AI Safety Summit, the White House published the Fact Sheet and full Executive Order (EO) on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence, signaling the government’s commitment to AI. The EO sets the tone for the administration’s agenda to bolster the nation’s […]
< 1 min read
0
  1. Shopper & Customer

Consumer Spending Trends — 2023 Edition

Has The Economy Got You Down? It’s 1840. Inflation is rampant, and beleaguered consumers are reeling from high prices. It’s also presidential election season, and economic woes are weighing down the campaign of incumbent President Martin Van Buren, who eventually loses to William Henry Harrison (who, for all you trivia fans, had the shortest presidential […]
< 1 min read
0
  1. Technology & Innovation

Think AI Has Reshaped Cloud? Wait Until You See What’s Next.

Last month, I published The Future Of Cloud report and a corresponding blog post to talk about its future as abstracted, intelligent, and composable. Let’s take a closer look at the “intelligent” component and what it means amid the intense interest in generative AI today and long-term trends in cloud. Cloud is nearly always mentioned […]
< 1 min read
0
  1. Technology & Innovation

OpenAI Has Five Possible Paths To Monetization

For OpenAI to further scale its grand ambitions, it will need to evaluate five routes to monetization. We rank them from most to least likely. View Original Article AI ChatGPT Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We […]
< 1 min read
0
  1. Corporate Strategy

The Rise Of Experience-Fueled Growth

Providing exceptional experiences is a winning growth strategy. Learn what’s needed from marketing, sales, and product teams to implement it. View Original Article Strategy Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders […]
< 1 min read
0
  1. Technology & Innovation

Forrester’s 2023 Technology Strategy Impact Award Winner And Finalists For EMEA

Learn how the award winner and finalists drive customer-obsessed transformation with their technology strategies. View Original Article Shoppers Strategy Technology & Innovation Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive […]
< 1 min read
0
  1. Associates & Employees

Will Generative AI Replace Frontline B2B Marketers?

What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT. When I asked, my prompts retuned a list of grand initiatives ranging from generating a significant number of new leads […]
< 1 min read
0
  1. Technology & Innovation

Five Ways That Generative AI Brings Superpowers To Portfolio Marketers

Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers. Generative AI (genAI) can help portfolio marketers with all of these activities, helping them get smart fast, automating time-consuming tasks, and increasing their productivity and creativity — ultimately increasing […]
< 1 min read
0
  1. Data & Insights

From Taylor Swift To “Civil War” — Brand AI Models Clean Up AI Creative Pollution

Recently released posters promoting the feature film Civil War stirred controversy. But not the kind of controversy that its studio parent A24 was looking for. The AI-generated visuals used in the posters caused immediate backlash among commercial artists and consumers over their inaccuracy and lack of production quality. One depicts a military gun boat on […]
< 1 min read
0
  1. Data & Insights

Do You Understand GenAI? You Need To, Especially If You’re A CX Leader

Do you understand generative AI? Forrester’s data shows that 54% of AI decision-makers believe their organization’s executive team is “very familiar” with it — but we’ve observed widespread misunderstandings among execs of what it is, how it works behind the curtain, and what it can do. So last week we published a new, FAQ-style report […]
< 1 min read
0
  1. Technology & Innovation

Forrester’s 2023 Technology Strategy Impact Awards Winner And Finalists For APAC

Congratulations to the winner and three finalists for Forrester’s Technology Strategy Impact Awards for the APAC region. View Original Article Strategy Technology & Innovation Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders […]
< 1 min read
0
  1. Retail Operations

Generative AI Promises Conversational CX For Customers And CX Pros

The Potential Of Generative AI For Customer Journey Mapping, Analytics, And Orchestration Generative AI’s transformative impact on journey mapping, journey analytics, and journey orchestration has only just begun. It promises to connect humans to complex journey data in more natural ways and generate hyperpersonalized recommendations for people and systems working with customers. It has the […]
< 1 min read
0
  1. Holiday & Events

’Tis The Season For Forrester’s End-Of-Year Retail Holidays Blog Series

The retail holiday season is already well underway, and to help you prepare for your busiest season, we’re kicking off our fifth annual “Holiday Prep” blog series. View Original Article Holiday & Events Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms in […]
< 1 min read
0
  1. Trends & External Forces

US Retail And E-Commerce Sales Trends, 2023

In this blog, we analyze the recent trends in US retail and e-commerce sales and share our key takeaways that brands should know for the rest of 2023. Retail sales growth in the United States is currently gradually decelerating, which can be attributed to three key factors: The substantial savings that households accumulated during the […]
3 min read
0
  1. Data & Insights

The Latest And Greatest Marketing Measurement Service Providers

The marketing analytics category — which spans software services that help measure marketing and media efficacy — has grown significantly in the past three years. According to Forrester’s data, adoption of unified measurement methods has increased by 13% since 2021; marketing mix modeling is one of the top five technologies a marketer plans to use […]
< 1 min read
0
  1. Data & Insights

Generative AI Will Not Fulfill Your Autonomous SOC Hopes (Or Even Your Demo Dreams)

All the flashiest demos of generative AI show chatbots that can query the enterprise environment for just about anything imaginable. Want to know all the vulnerabilities you have? How many devices are unprotected on the network? Whether you’ve been hit with Scattered Spider in the last six months? Well then, Security Wingman™, Caroline™, Scorpio™, or […]
< 1 min read
0
  1. Trends & External Forces

NPS US Benchmarks 2023: Fewer Brands Show Improvement

New analyses from Forrester’s Customer Experience Benchmark Study reveals subdued customer advocacy continues in 2023 as fewer brands have significant improvements and more brands have significant drops in Net Promoter Score℠ (NPS) compared to 2022. View Original Article Customer Experience Predictions and Forecasts Shoppers Forrester Member since December 5, 2020 Loading + Follow Following Forrester […]
< 1 min read
0
  1. Holiday & Events

Five Holiday Shopping Trends That Will Surprise You

It’s that time of year. The leaves turn color. So do the cups at Starbucks. And retailers lick their lips in anticipation. The media is already agog with all kinds of predictions about the holiday — some surprising, some banal, and some downright wrong. I’ve done the clicking and the reading and wheat-from-the-chaff-separating so you […]
< 1 min read
0
  1. Trends & External Forces

Predictions 2024: The Winners Will Be Those Who Weave Value Around Payments

The payments players who will make a difference in the coming year will be those who realize that it’s not what you do but how you do it. View Original Article Predictions and Forecasts Forrester Member since December 5, 2020 Loading + Follow Following Forrester is one of the most influential research and advisory firms […]
< 1 min read
0
  1. Trends & External Forces

US Offline Retail Sales Will Reach $4.2 Trillion By 2028

Our newly published research, US Online Retail Forecast, 2023 To 2028, shows that both offline and online US sales will reach record levels this year. As we’ve said many times, the store is flourishing and far from “dead!” View Original Article Technology & Innovation Trends: Retail Predictions and Forecasts Editor's Choice Forrester Member since December […]
< 1 min read
0
5
Next