Forrester's articles

  1. Uncategorized
“What’s in a name? That which we call a rose By any other name would smell as sweet.” — William Shakespeare, Romeo and Juliet, Act 2 Scene 2 One conversation I’ve found myself in over the past twenty years is the debate over IT portfolio terminology: Application Service Product Platform Why is this important? Because organizations […]
  1. Partnerships & Alt Profit
Workday has captured the hearts of many enterprise buyers looking to modernize their employee experience with its human capital management (HCM) software in a way competitors have struggled to match. In recent years, Workday has sought to expand that foothold and compete more broadly to serve as a digital operations platform by expanding into financials […]
  1. Technology & Innovation
Over the past year and a half, we’ve been building out our coverage of the video game market, specifically on how enterprises can model their strategies to take advantage of innovation (see Level Up Your Cloud Strategy With Video Game Innovation and Lessons From Gaming: Lead With Cloud, Continuous Improvement, And Innovation). From this research, […]
  1. Media & Marketing
When it comes to your customer engagement strategy, digital experience (DX) and customer relationship management (CRM) teams are often viewed as different breeds with different priorities. DX initiatives have an outside-in view in supporting a customer’s digital journey. DX technologies include marketing, commerce, and content management technologies that are purchased by the CMO, CDO, or […]
  1. Technology & Innovation
In Forrester’s 35-criterion evaluation of industrial internet-of-things (IoT) software platform providers, we identified the eight most significant — Bosch, Cisco, GE Digital, Hitachi, PTC, Samsung SDS, Siemens, and Software AG — and researched, analyzed, and scored them.
  1. Trends & External Forces
Insulation. Plumbing. Circuit boards. Marketing Resource Management (MRM) tools. All things that aren’t front-and-center but are critical for daily operations. MRM tools are the marketing engine that make your marketing department go. Resource planning and performance management in the key areas of money, people, content, and brand facilitate agile marketing across channels – critical during the global pandemic and for recovery efforts. At […]
  1. Partnerships & Alt Profit
Sales Enablement can often be a squirrelly thing to quantify.  For starters, most practitioners are compensated via the same mechanisms – quota attainment, deal size, sales cycle – that are deployed to reward just about everyone in the direct sales hierarchy: leaders, coaches, overlays, managers, and of course the reps and partners they support.  But […]