SpartanNash yesterday announced ” the launch of its new private label brand, Finest Reserve by Our Family. The collection is currently a curated offering of artisan-crafted frozen pizzas, upscale pastas, sauces, dressings and marinades, premium spices, salts and seasoning blends, chocolate and wine – with more products to come. Featuring elevated flavors and attainable indulgence, the new line is a testament to Finest Reserve’s ethos that everyone deserves the opportunity to enjoy food at its finest … The new private label is an extension of Our Family, SpartanNash’s flagship brand, that has notably captured the attention of the Company’s customer base.”
“Research tells us that nearly half of today’s shoppers view value and affordability as the most important factors when deciding what groceries to purchase,” said SpartanNash Vice President, OwnBrands Jason Cunningham, in a prepared statement. “We’re doubling down on our investment in our popular OwnBrands offerings to help shoppers maximize their budgets while still enjoying their favorite indulgences.”
KC’s View:
I think anything that pretty much anything that combines “elevated flavors and attainable indulgence” with “value and affordability” is a positive, and capitalizes on a growing culinary sophistication on the part of many American consumers.
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