Amazon said yesterday that it has added age verification its Amazon One palm-based biometric identification system.
The addition means that adult customers ages 21 and over will be able to “purchase alcoholic beverages by simply hovering their palm over an Amazon One device, without digging into their wallets for a physical government-issued ID. Coors Field, home of the Colorado Rockies Major League Baseball (MLB) team, will be the first location to offer Amazon One’s age verification capability.”
According to the announcement, “Customers already enrolled in Amazon One
can take advantage of the age verification feature by visiting one.amazon.com and uploading a photo of the front and back of their government-issued ID, such as their driver’s license, and a selfie. Amazon One does not store customers’ government-issued IDs, which are verified by an ISO 27001–certified identity verification provider (ISO 27001 is an international standard for information security). Once signed up for age verification, customers will no longer need to produce an ID when purchasing alcoholic beverages at participating outlets.”
Amazon said that “Amazon One is available at more than 100 Whole Foods Market stores, select Amazon Go and Amazon Fresh stores, and multiple third-party locations, including at Panera Bread restaurants, sports stadiums, entertainment venues, convenience stores, travel retailers like Hudson and CREWS at several U.S. airports, and more. The age verification capability … will be rolled out to additional establishments in the coming months.”
KC’s View:
Love this. Especially at baseball games these days, where there is so little time between innings to go get food and a beer. Just being able to wave one’s palm go maker a purchase and get back to one’s seat is a game changer.
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