1. Shopper & Customer

Report:  Anxiety Attacks On Generation Z

Axios reports on a new Gallup and Walton Family Foundation study saying that “Generation Z is America’s most diverse cohort yet — but they’re united by deep anxieties about the world around them … A collision of political, economic and social trends has minted a generation in which huge numbers of people struggle to cope with the present and feel even worse about the future.”

 Just 44 percent of members of Gen Z (people roughly between the ages of 12 and 27) “say they feel prepared for the future,” according to the story.  “They dodged familiar teen pitfalls — with lower teen pregnancy rates, and lower rates of alcohol use. Instead, they’re grappling with alarming rates of loneliness, depression and suicidal thoughts … Partly by choice and partly out of necessity during the pandemic, Gen Z socializes online, rather than in person, far more than previous generations. That’s not healthy, experts say.”

Axios writes that “an ongoing study at Montclair State University finds that Gen Zers perceive the world as more dangerous than their older counterparts.

“They’re more likely to feel anxiety about extreme weather. Active-shooter drills became the norm while they were in school.”

And, “They’re entering the workforce loaded with student debt while the cost of housing and other basic needs continues to soar. And AI poses an existential threat to jobs and careers they’ve only just begun.”

KC’s View:

I mention this because these are our children and your customers (and will get closer to the center of the shopper bull’s eye with every passing day).  They’re also your employees, and the symptoms being described in these studies are of the kind that easily could affect their performance.

Employers have to be cognizant of this;  it can’t just ben ignored.  And it underlines the importance of creating a culture of caring that can help them through these issues while teaching them the skills that will help them survive.

The post Report:  Anxiety Attacks On Generation Z appeared first on MNB.

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