1. Media & Marketing

Two Ads That Work.  And One That’s Meh.

Hannah Waddingham, most recently of “Ted Lasso” (in which she played team owner Rebecca Welton), has two new commercials that I think play nicely off her irreverently crisp British persona.

The first is for Pepperidge Farm cookies:

The other is for Johnnie Walker, in which she promotes women’s sports and the brand’s connection to that cause:

And then, there’s this ad from Amazon for back-to-school, but I don’t think it serves the performer or the brand particularly well.  It isn’t terrible, but it also isn’t special:

KC’s View:

You may disagree with me on this.  Commercials can hit different people in different ways.  But these examples just grabbed me – two that seemed to work, and one that just didn’t seem to connect.

The post Two Ads That Work.  And One That’s Meh. appeared first on MNB.

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